Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers through chains, distributors and terminal stores, direct sales to its network of stores operating under the Samsung brand, business customers, its website, Samsung's website, and other online sites. It also provides technical support, repair, and maintenance services for mobile terminal equipment, and spare parts. The company was formerly known as Skylex Corporation Ltd. and changed its name to Suny Cellular Communication Ltd in November 2016. Suny Cellular Communication Ltd was incorporated in 1971 and is based in Petah Tikva, Israel.