Shift Technologies, Inc., together with its subsidiaries, designs and develops an e-commerce platform for buying and selling used cars in the United States. The company operates in two segments, Retail and Wholesale. It engages in the retail sale of used vehicles through its platform; and provides financing and vehicle protection products. The company also provides value-added products, such as vehicle service contracts, guaranteed asset protection waiver coverage, wheel and tire coverage, prepaid maintenance plans, and appearance protection plans. In addition, it is involved in the sale of used vehicles through wholesale auctions or directly to a wholesaler. The company was founded in 2013 and is headquartered in San Francisco, California. As of October 9, 2023, Shift Technologies, Inc. filed a voluntary petition for liquidation under Chapter 11 in the US Bankruptcy Court for the District of California Northern.