Shufersal Ltd. operates a chain of supermarkets under the Shufersal brand name in Israel. It provides various products, such as meat, poultry and fish products; fresh vegetables and fruits; organic products; toiletries, cosmetics and pharmaceuticals; leisure products; electrical and communication products; household appliances, and variety of non-food products. The company offers its products through online website under the brand Shufersal Online. It also provides credit cards and customer club services. Shufersal Ltd. was incorporated in 1957 and is based in Rishon LeZion, Israel.