Sleep Number Corporation SNBRQ

Company Overview

Sleep Number Corporation is a U.S.-based manufacturer, marketer, and retailer of personalized sleep solutions operating within the bedding and home furnishings industry. The company is best known for its Sleep Number® smart beds, which allow users to adjust firmness and track sleep metrics through embedded sensors and connected software. Its primary revenue driver is the direct-to-consumer sale of smart beds, complemented by adjustable bases, bedding accessories, and ongoing digital services.

Founded in 1987 as Select Comfort Corporation, the company pioneered adjustable air-chamber mattresses and later rebranded as Sleep Number Corporation to align more closely with its flagship product and brand identity. Over time, it evolved from a traditional mattress retailer into a technology-enabled sleep wellness company, emphasizing data-driven personalization, proprietary sleep tracking, and integrated digital health features as key differentiators.