Company Overview

Snipp Interactive Inc. is a Canada-based software and services company that operates in the digital marketing, promotions, and customer engagement industries. The company provides cloud-based solutions that enable brands and agencies to design, launch, and manage consumer promotions, loyalty programs, rebates, and incentive-based marketing campaigns across digital and physical channels. Snipp’s offerings are primarily used by consumer packaged goods (CPG), retail, pharmaceutical, alcohol, and healthcare brands seeking to drive consumer engagement and measure promotional effectiveness.

The company’s core revenue is generated from software-as-a-service (SaaS) platform licensing, campaign implementation fees, and managed services tied to promotional programs. Snipp differentiates itself through an integrated platform that combines promotions, loyalty, rewards fulfillment, data capture, and analytics in a single ecosystem. Founded in 2010, the company has evolved from a mobile marketing and couponing provider into a broader enterprise-grade promotions and incentives platform, expanding its capabilities through internal development and acquisitions.

Business Operations

Snipp operates primarily through its SnippCARE, SnippREWARDS, SnippLOYALTY, and SnippPROMOTIONS business solutions, which collectively support digital coupons, rebates, loyalty programs, rewards fulfillment, and data-driven consumer insights. Revenue is generated through a mix of recurring SaaS fees, campaign-based service revenue, and fulfillment-related transaction fees. The company serves both enterprise clients and agencies managing large-scale promotional programs.

Operations span North America and international markets, with delivery supported by proprietary cloud-based technology infrastructure. Snipp controls its core software platform and integrates with third-party payment processors, retailers, and data partners to execute promotions at scale. The company operates through wholly owned subsidiaries, including Snipp Interactive USA, Inc., and maintains strategic relationships with brands, retailers, and fulfillment partners rather than relying heavily on joint ventures.

Strategic Position & Investments

Snipp’s strategy focuses on expanding enterprise adoption of its modular promotions and loyalty platform, increasing recurring revenue, and deepening relationships with large multinational brands. Growth initiatives emphasize regulated and high-compliance verticals such as healthcare and alcohol, where technical complexity and regulatory requirements create higher barriers to entry. The company also prioritizes data analytics and first-party consumer data capture as a value-added service for clients.

A key strategic investment was the acquisition of Hype Loyalty, which expanded Snipp’s capabilities in enterprise loyalty and CRM-driven engagement. The company continues to invest in platform enhancements, fraud prevention, compliance features, and omnichannel integration, positioning itself within the broader digital transformation of trade promotions and consumer engagement technologies.

Geographic Footprint

Snipp is headquartered in Canada, with corporate offices in Vancouver, British Columbia, and a significant operational presence in the United States, which represents its largest market. The company also serves clients across Europe, Asia-Pacific, and Latin America, primarily through centralized platform delivery and regional client support rather than extensive physical offices.

Its technology platform enables global campaign deployment, allowing multinational clients to run promotions across multiple countries with localized compliance and fulfillment. While North America remains the dominant revenue contributor, international markets represent an area of ongoing strategic expansion.

Leadership & Governance

Snipp was founded by Atul Sabharwal, who continues to play a central role in shaping the company’s strategy and product vision. The leadership team emphasizes disciplined growth, enterprise client focus, and scalable SaaS economics, with governance aligned to public company standards as a U.S. OTC-quoted and Canadian-listed issuer.

Key executives include:

• Atul Sabharwal – Founder & Chief Executive Officer
• Joe Yashinski – Chief Financial Officer
• Anil Sabharwal – Chief Technology Officer
• Lisa Williams – Senior Vice President, Client Success

The leadership team’s strategic vision centers on building a durable, recurring-revenue business by embedding Snipp’s technology deeply into clients’ promotional and loyalty operations.