Specificity, Inc. operates as a digital marketing company in the United States and internationally. It offers Tradigital Partners, a specialized white-label digital marketing service for advertising agencies; Put-Thru, a digital marketing tech stack for small and medium-sized businesses; and Pickpocket, a do-it-yourself digital marketing platform for small business owners. The company also provides intuitive ad sequencing, audience ID technology, artificial intelligence integration, saturation modeling, conversion funneling, customer relationship management integration, traffic resolution, and comprehensive analytics reporting. In addition, it offers email, automated, content, digital production, print, voice, and influencer marketing collaboration and proximity marketing, as well as branding standards, website creature, targeted print campaigns, Google and Bind display ads, Google and Bing pay per click campaigns, Google local service ads, test campaigns, search engine optimization, and social media content, logo, brochure, blog, and radio commercial creation. The company was incorporated in 2020 and is headquartered in Lakewood Ranch, Florida.