SRAX, Inc. SRAX

Company Overview

SRAX, Inc. was a U.S.-based digital marketing and investor communications technology company that operated primarily in the advertising technology, data analytics, and investor intelligence sectors. The company became best known for its investor intelligence platform, Sequire, which provided public companies with shareholder analytics, investor targeting tools, virtual event capabilities, and communications services designed to improve engagement with institutional and retail investors. Earlier in its operating history, SRAX also provided digital advertising and audience data management services focused on consumer marketing and campaign optimization.

The company’s business model evolved significantly over time. Founded in 2009, SRAX initially focused on digital advertising technologies and data-driven marketing services before shifting strategic emphasis toward fintech-oriented investor communications solutions through Sequire. Revenue generation historically came from subscription services, platform licensing, event services, advertising-related solutions, and investor engagement tools for publicly traded companies. SRAX primarily served small- and mid-cap public issuers, investor relations professionals, and capital markets participants. Its positioning centered on combining proprietary data analytics with shareholder intelligence capabilities intended to help issuers better understand investor behavior and market participation.