Company Overview

Splitit Payments Ltd is a financial technology company that provides installment payment solutions that allow consumers to use existing credit cards to pay for purchases over time without applying for a new loan or line of credit. The company operates within the global payments, embedded finance, and buy now, pay later (BNPL) sectors, with a business model differentiated by leveraging consumers’ available credit on existing Visa and Mastercard cards rather than issuing proprietary credit. Its primary revenue drivers include merchant transaction fees, software and platform integrations, and enterprise payment partnerships with merchants and payment service providers.

The company primarily serves e-commerce merchants, enterprise retailers, payment processors, and consumers seeking installment flexibility without traditional BNPL underwriting. Splitit was founded in Israel and later established a broader international presence, including operations in the United States and Australia, where its shares were listed on the Australian Securities Exchange under the ticker SPT before transitioning to private ownership structures tied to investment consortium activity. Over time, the company evolved from a direct-to-merchant installment provider into a white-label embedded payments platform focused on enterprise partnerships and card-linked installment technology.

Business Operations

Splitit generates revenue through installment processing services, enterprise software integrations, and payment enablement solutions for merchants operating online and in omnichannel environments. Its core operations historically centered around the Installments-as-a-Service platform, which enables merchants and payment partners to offer installment payments directly within existing checkout systems. Unlike many BNPL competitors, Splitit generally does not originate consumer loans or take full credit exposure, instead utilizing pre-authorized amounts on existing credit cards. This structure has been positioned as a lower-friction alternative for consumers and a potentially lower-risk operating model for merchants and payment partners.

The company has operated across multiple international markets, with notable activity in North America, Europe, Australia, and Israel. Splitit has developed integrations and partnerships with payment technology firms, e-commerce platforms, gateways, and merchant acquirers to expand distribution. Its operations have included relationships with major card networks and digital commerce providers, while subsidiaries and operating entities have supported regional licensing, technology development, and merchant servicing functions. Public disclosures and investor materials indicate ongoing emphasis on enterprise merchant relationships and embedded payment infrastructure rather than direct consumer acquisition.

Strategic Position & Investments

Splitit’s strategic direction has focused on embedded finance infrastructure, enterprise white-label installment solutions, and card-linked installment technology. The company has sought to differentiate itself from traditional BNPL providers through lower underwriting complexity, compatibility with existing consumer credit cards, and integration flexibility for large merchants and payment ecosystems. Management communications and public filings have emphasized scalable software infrastructure and partnerships with payment service providers as central growth initiatives.

The company has pursued strategic investments in technology integrations, API-driven checkout solutions, and global payment connectivity. Publicly available information indicates involvement in partnerships with payment processors, acquirers, and e-commerce technology vendors intended to expand merchant adoption internationally. Splitit has also undergone significant corporate restructuring and ownership changes in recent years, including acquisition-related activity involving investment groups seeking to reposition the business toward enterprise payments infrastructure. Data regarding certain post-transaction ownership structures and long-term strategic outcomes remains limited in publicly available sources.

Geographic Footprint

Splitit has maintained operational and commercial activities across several international regions, with historical headquarters and corporate functions connected to Israel, Australia, and the United States. The company established a substantial presence in the U.S. market due to the scale of e-commerce and digital payments adoption, while also serving merchants and partners throughout Europe, the Asia-Pacific region, and parts of Latin America through platform integrations and payment partnerships.

Its geographic footprint has largely been driven by digital commerce capabilities rather than extensive physical infrastructure. The company’s platform-based model enabled merchants in multiple countries to offer installment payment options through localized payment integrations and card network support. Public disclosures have consistently highlighted international merchant enablement and cross-border e-commerce as important aspects of the company’s operating strategy.

Leadership & Governance

Splitit was founded by entrepreneurs and payments executives with backgrounds in financial technology and digital commerce. Leadership over time has emphasized enterprise payment innovation, merchant-centric integration models, and scalable embedded finance infrastructure. Corporate governance historically included oversight through a publicly listed structure on the ASX, with executive management focused on international growth, payment network relationships, and technology platform development.

Key executives and leadership figures publicly associated with the company include:

• Nandan Sheth – Chief Executive Officer
• Gil Don – Founder and former Chief Executive Officer
• Ran Landau – Chief Technology Officer
• Brad Paterson – Former Chief Executive Officer and Managing Director
• Brian Parks – Former Chief Financial Officer

Public statements from leadership have consistently framed the company’s strategic vision around enabling merchants to integrate installment payments without requiring consumers to open new credit accounts, while positioning Splitit as an infrastructure and technology partner within the broader digital payments ecosystem.