Suja Life, Inc. SUJA

Company Overview

Suja Life, Inc., commonly referred to in public-facing branding as Suja Organic or Suja Juice, is a U.S.-based beverage company focused on organic, cold-pressed juices, wellness shots, functional beverages, and plant-based nutrition products. The company operates within the broader health and wellness beverage industry, with products distributed through grocery retailers, natural food stores, club retailers, and e-commerce channels. Its primary revenue drivers are refrigerated organic beverages marketed around wellness, immunity, hydration, and clean-label nutrition trends.

The company was founded in San Diego, California in 2012 and grew rapidly during the expansion of the premium natural beverage market in the United States. Suja differentiated itself through high-pressure processing (HPP) technology, which allows beverages to maintain freshness and nutritional characteristics while extending shelf life without traditional heat pasteurization. Over time, the business expanded from premium cold-pressed juices into broader functional beverage categories, including wellness shots and lower-sugar offerings targeted at mainstream retail consumers. Public information regarding the company’s corporate structure and financial reporting is limited because the business is privately held, and some ownership details are not consistently disclosed across public sources.