Company Overview

Latham Group, Inc. is a publicly traded manufacturer and marketer of in-ground residential swimming pool products, operating primarily within the residential swimming pool construction and remodeling industry. The company’s core offerings include fiberglass pools, vinyl liner pools, pool liners, and automatic and mesh safety covers, which together represent the majority of its revenue. Latham serves residential homeowners, pool builders, and dealers, positioning itself as a vertically integrated supplier with a broad product portfolio tailored to new pool construction and aftermarket replacement demand.

Founded in 1956 by the Latham family, the company evolved from a regional pool builder into one of the largest designers, manufacturers, and distributors of in-ground pool products in North America. Latham Group became a public company in 2021 through a business combination and has since focused on scaling manufacturing efficiency, expanding fiberglass pool adoption, and leveraging its long-standing dealer network. Its strategic positioning is supported by brand recognition, proprietary pool designs, and a diversified product mix that spans both discretionary new builds and recurring replacement cycles.

Business Operations

Latham Group operates primarily through a single reportable operating segment encompassing the design, manufacturing, and distribution of in-ground pool products. Revenue is generated through the sale of fiberglass pool shells, vinyl liners, vinyl liner pools, and pool covers, with fiberglass pools representing a key growth driver due to faster installation times and durability advantages. The company controls multiple manufacturing facilities and distribution centers, enabling direct fulfillment to dealers and contractors across its core markets.

Operations are concentrated in North America, with additional activities in Australia and New Zealand. Latham owns and operates several well-known subsidiaries and brands, including Coverstar (automatic safety covers) and Loop-Loc (mesh safety covers), which expand its aftermarket and safety-focused product offerings. The company relies on a combination of proprietary manufacturing processes, patented pool designs, and long-term dealer relationships rather than reliance on joint ventures; no material joint ventures have been conclusively disclosed in public filings.

Strategic Position & Investments

Latham Group’s strategic direction centers on increasing penetration of fiberglass pools, expanding safety cover adoption, and driving operational efficiency through manufacturing automation and logistics optimization. The company has pursued targeted acquisitions to broaden its product ecosystem, most notably the acquisitions of Coverstar and Loop-Loc, which strengthened its position in the pool safety and accessories segment and provided cross-selling opportunities within its dealer network.

Investment priorities include capacity expansion at fiberglass manufacturing facilities, product innovation in pool shapes and finishes, and digital tools to support dealer engagement. Latham also benefits from exposure to long-term housing and home improvement trends, although demand remains sensitive to interest rates and consumer discretionary spending. Public disclosures do not indicate material investments in unrelated industries or emerging technologies outside the pool and outdoor living sector.

Geographic Footprint

Latham Group is headquartered in North America, with its principal executive offices in the United States. The company maintains a broad manufacturing and distribution footprint across the United States and Canada, serving a large network of independent pool builders and dealers. These regions account for the majority of revenue and operational assets.

Internationally, Latham has established a presence in Australia and New Zealand, where it manufactures and distributes fiberglass pools adapted to local regulatory and market requirements. While international operations are smaller relative to North America, they provide geographic diversification and exposure to markets with established swimming pool adoption. Data on material operations outside these regions is inconclusive based on available public sources.

Leadership & Governance

Latham Group was founded by the Latham family, whose entrepreneurial roots continue to influence the company’s culture and long-term orientation. The current leadership team emphasizes operational discipline, product innovation, and dealer-centric growth, with governance aligned to public company standards following its listing. Strategic vision is centered on maintaining market leadership in in-ground pool products while expanding higher-margin and recurring revenue categories.

Key executives include:

• Scott Rajeski – President and Chief Executive Officer
• Oliver Gloe – Chief Financial Officer
• Scott Smith – Chief Operating Officer
• Gregory Bartlett – Chief Commercial Officer
• Joseph McGuire – General Counsel and Secretary

The board of directors includes independent members with experience in manufacturing, consumer products, and capital markets, supporting oversight of strategy, risk management, and shareholder interests.