Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Trip.com Group Limited is a global online travel services provider that operates primarily in the online travel agency (OTA) industry, offering a comprehensive suite of travel-related products and services. The company facilitates reservations for transportation, accommodation, packaged tours, and corporate travel management through its digital platforms. It serves both leisure and business travelers, with revenue primarily driven by commissions and service fees from travel suppliers and customers.
The company’s principal brands include Ctrip, Qunar, Trip.com, and Skyscanner, which together provide localized and international travel booking services. Trip.com Group is uniquely positioned as one of the largest travel service providers in China with a growing international footprint, leveraging scale, proprietary technology, and extensive supplier relationships. Founded in 1999 as Ctrip, the company evolved from a domestic hotel reservation service into a multinational travel platform, rebranding as Trip.com Group Limited in 2019 to reflect its global strategy.
Business Operations
Trip.com Group operates across multiple business lines, generating revenue primarily through Accommodation Reservation, Transportation Ticketing, Packaged Tours, and Corporate Travel Management services. The company earns income through commissions from hotels, airlines, and other travel service providers, as well as transaction-based service fees charged to users. Its platforms integrate real-time inventory, pricing, and booking capabilities supported by proprietary data analytics and customer service infrastructure.
Operations span both domestic and international markets, with China remaining the largest revenue contributor. Internationally, the company operates through Trip.com and Skyscanner, offering flight meta-search, hotel booking, and destination services. The group controls extensive travel-related technology assets, including mobile applications, AI-driven customer service tools, and centralized reservation systems, and maintains strategic partnerships with global airlines, hotel chains, and tourism authorities.
Strategic Position & Investments
Trip.com Group’s strategic direction focuses on expanding international travel services, strengthening outbound and inbound tourism, and enhancing technology-driven efficiency. Growth initiatives include increasing cross-border travel offerings, expanding high-margin accommodation inventory, and deepening corporate travel solutions through Trip.Biz. The company has invested heavily in technology, including artificial intelligence and data-driven personalization, to improve customer engagement and operational scalability.
Notable investments and acquisitions include its majority ownership of Skyscanner, which strengthens its global flight search and international brand recognition, and its long-standing investment in MakeMyTrip, providing strategic exposure to the Indian travel market. The company continues to explore opportunities in emerging travel-related technologies and destination services, while maintaining a disciplined approach to capital allocation as disclosed in its SEC filings.
Geographic Footprint
Trip.com Group is headquartered in China, with its principal executive offices in Shanghai. The company has a significant operational presence across Asia-Pacific, Europe, and North America, supporting travelers in multiple languages and currencies. China remains the core market, while international markets contribute an increasing share of bookings and user growth.
Through Skyscanner and Trip.com, the company maintains offices and operational teams in major global travel hubs, including the United Kingdom, Singapore, Japan, and the United States. Its global infrastructure enables international supplier connectivity and customer support, positioning the group as a key intermediary in cross-border travel flows.
Leadership & Governance
Trip.com Group’s leadership emphasizes long-term growth, technology-driven innovation, and global expansion while maintaining strong governance standards as a U.S.-listed company. The company is led by its founder, who continues to shape strategic vision, supported by an experienced executive team with deep expertise in travel, technology, and operations.
Key executives include:
- James Jianzhang Liang – Co-Founder and Executive Chairman
- Jane Jie Sun – Chief Executive Officer and Director
- Peng Sun – Chief Marketing Officer
- David Shun Wang – Chief Financial Officer
- Raymond Yao – Chief Executive Officer of International Business
The leadership team focuses on disciplined execution, customer-centric product development, and leveraging global scale to enhance Trip.com Group’s competitive position in the evolving travel industry.