Thryv Holdings, Inc. THRY

Company Overview

Thryv Holdings, Inc. is a U.S.-based software company focused on providing integrated business management and digital marketing solutions to small and medium-sized businesses (SMBs). The company operates primarily in the software-as-a-service (SaaS) and digital services industries, delivering cloud-based tools that help SMBs manage customer relationships, payments, scheduling, marketing, and day-to-day operations. Thryv’s core offering is designed as an all-in-one platform that consolidates functions traditionally handled by multiple vendors.

The company’s primary revenue driver is its subscription-based Thryv SaaS platform, complemented by a declining but still present legacy digital and marketing services business. Thryv serves primarily local service-based businesses such as professional services firms, healthcare practices, home services providers, and local retailers. Its strategic positioning centers on deep penetration in the SMB market, long-standing customer relationships originating from its directory and marketing heritage, and a bundled software model aimed at reducing complexity for small business owners. Thryv traces its roots to the former Dex Media and YP businesses and was rebranded as Thryv Holdings following its transformation from a traditional directory publisher into a SaaS-focused technology company.