Company Overview

The Toro Company (NYSE: TTC) is a U.S.-based manufacturer of professional and residential equipment focused on the turf maintenance, landscaping, snow and ice management, underground construction, and irrigation industries. The company designs and produces products used by golf courses, sports fields, municipalities, contractors, agricultural operations, rental companies, and homeowners. Its portfolio includes turf maintenance equipment, irrigation systems, utility vehicles, compact utility loaders, trenchers, snow blowers, and robotic and battery-powered outdoor equipment. Toro operates primarily in the broader outdoor environment and infrastructure equipment market, serving both commercial and consumer customers.

The company traces its origins to 1914 as the Toro Motor Company, initially producing engines for agricultural applications before evolving into turf and grounds maintenance equipment. Over time, Toro expanded through product development and acquisitions, building a diversified portfolio across professional landscaping, underground construction, and irrigation technologies. The company has developed a strong market position through longstanding relationships with golf courses and professional landscape contractors, an extensive dealer and distributor network, recognized product brands, and increasing investment in electrification, automation, and water-efficient technologies.

Business Operations

Toro organizes operations primarily through two reportable segments: Professional and Residential. The Professional segment represents the majority of company revenue and includes turf and landscape maintenance equipment, irrigation systems, rental and specialty construction products, snow and ice management equipment, and underground utility construction machinery. Key brands and businesses within this segment include Toro, Exmark, Ditch Witch, BOSS Snowplow, Ventrac, and Horizon Distributors. Customers include golf courses, municipalities, contractors, sports facilities, agricultural operators, and equipment rental providers. The Residential segment focuses on walk power mowers, zero-turn riding mowers, snow blowers, and related outdoor power equipment sold through dealers, retailers, and e-commerce channels.

The company generates revenue through equipment sales, irrigation and parts sales, accessories, and aftermarket support. Toro maintains manufacturing and distribution operations in the United States and internationally, supported by a dealer-centric distribution model. The company controls proprietary engineering, battery-powered equipment technologies, irrigation platforms, and underground utility installation systems. Strategic acquisitions have strengthened its professional equipment capabilities and distribution reach, including the additions of Charles Machine Works and Ventrac. Toro also maintains partnerships with distributors, dealers, and technology providers to support global product deployment and service capabilities.

Strategic Position & Investments

Toro’s strategic direction has emphasized professional market expansion, innovation in battery-powered and autonomous equipment, and growth in infrastructure-related equipment categories. The company has invested in electrification and robotic technologies for turf management and landscape maintenance, reflecting broader industry demand for lower-emission and lower-noise equipment. Water conservation and smart irrigation remain important areas of focus, particularly as municipalities and commercial operators seek efficiency improvements in water usage and landscape management.

Acquisitions have played a central role in Toro’s long-term growth strategy. The acquisition of Charles Machine Works significantly expanded Toro’s underground construction presence through the Ditch Witch business, while the acquisition of Ventrac broadened its specialty turf and slope maintenance offerings. Toro has also expanded its distribution footprint through Horizon Distributors, strengthening its reach in irrigation and landscape supply markets. The company continues investing in alternative power systems, autonomous mowing technologies, precision irrigation platforms, and connected fleet management capabilities to support commercial customers and differentiate its product portfolio.

Geographic Footprint

The Toro Company is headquartered in Bloomington, Minnesota, and operates across multiple global regions through manufacturing facilities, distributors, dealers, and sales offices. The company maintains a substantial presence in North America, which represents its largest market, while also operating in Europe, Asia-Pacific, Latin America, and parts of the Middle East and Africa. Products are distributed in more than 125 countries through a combination of direct operations and independent distribution networks.

Toro’s international operations support professional turf management, irrigation infrastructure, and construction equipment demand in both developed and emerging markets. The company maintains manufacturing and operational facilities in the United States, Mexico, Europe, Australia, and other international markets. Its global footprint is supported by regional sales organizations and localized distribution partnerships that allow the company to serve commercial landscaping, agricultural, golf, and infrastructure customers worldwide.

Leadership & Governance

The Toro Company operates under a board-governed corporate structure with executive leadership focused on innovation, operational efficiency, disciplined capital allocation, and long-term market expansion. The company’s leadership strategy has emphasized professional market leadership, dealer network strength, sustainable product innovation, and operational productivity. Governance practices are guided through public company reporting standards and oversight frameworks reflected in SEC filings, including annual reports and proxy statements.

Key executives include:

• Richard M. Olson – Chairman and Chief Executive Officer
• Renee J. Peterson – Vice President, Treasurer, and Chief Financial Officer
• Spencer M. Stensrud – Group Vice President, Professional Segment
• James M. Nichiporuk – Group Vice President, Residential Segment
• Craig B. Howe – Vice President and General Counsel
• Jennifer L. Baldwin – Vice President, Human Resources

The company’s leadership philosophy has consistently emphasized customer-focused innovation, operational excellence, disciplined acquisition integration, and investment in technologies supporting productivity, sustainability, and labor efficiency across outdoor environment industries.