Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Urgent.ly Inc. is a digital roadside assistance and mobility services company that operates within the automotive services, insurtech, and mobility technology industries. The company provides a cloud-based platform that connects drivers in need of assistance with a network of service providers for events such as towing, tire changes, jump-starts, lockouts, and fuel delivery. Its primary revenue drivers are subscription-based software access for enterprise customers and per-incident transaction fees tied to roadside assistance events.
The company primarily serves insurance carriers, automotive manufacturers, fleet operators, rideshare platforms, and other mobility service providers seeking technology-enabled roadside assistance solutions. Urgent.ly positions itself as a technology-first alternative to traditional motor clubs by emphasizing real-time dispatching, data transparency, and an asset-light model that leverages third-party service providers. Founded in 2013, the company expanded rapidly through enterprise contracts and went public in 2021 via a special purpose acquisition company transaction. Public disclosures from SEC filings indicate that the company has faced financial and liquidity challenges in subsequent years; aspects of its post-2023 corporate status are not consistently reported across public sources.
Business Operations
Urgent.ly operates primarily through a single integrated business model centered on its digital roadside assistance platform, which aggregates demand from enterprise clients and matches it with a distributed network of independent towing and roadside service providers. Revenue is generated through a combination of platform access fees, transaction-based fees per service event, and contractual enterprise arrangements. The company does not own towing fleets, instead relying on its technology, data analytics, and network management capabilities.
Operations span both domestic U.S. markets and select international markets, supported by cloud infrastructure and remote operational teams. The platform incorporates location services, automated dispatch, real-time status updates, and post-event analytics. Urgent.ly has reported relationships with insurers, OEMs, and mobility platforms, and it operates through wholly owned subsidiaries aligned to its core platform. Public information regarding joint ventures or material partnerships beyond customer contracts is limited.
Strategic Position & Investments
Strategically, Urgent.ly has focused on scaling enterprise adoption of its platform, expanding service categories beyond traditional roadside assistance, and embedding its technology deeper into insurer and OEM workflows. Growth initiatives described in public disclosures have included customer acquisition in fleet and embedded insurance markets, platform enhancements, and international expansion. The company has historically emphasized data-driven optimization and API-based integrations as competitive differentiators.
Urgent.ly has pursued acquisitions and technology investments to enhance its service breadth and provider network; however, disclosures regarding the scale and long-term impact of these investments vary across reporting periods. Multiple reputable sources reference restructuring and capital preservation efforts in recent years. Where public filings and financial press reports diverge on the company’s ongoing operating status and asset ownership, the data is inconclusive based on available public sources.
Geographic Footprint
The company is headquartered in the United States, with historical headquarters in Washington, D.C. Its primary market presence is in North America, where the majority of service events and enterprise customers are located. Urgent.ly has reported servicing drivers across all U.S. states through its provider network.
Internationally, the company has indicated operations or customer activity in parts of Europe and other regions through enterprise contracts rather than owned infrastructure. Its global footprint is primarily technology-enabled rather than asset-based, allowing international reach without significant physical investment. The extent of current international operations is not consistently detailed across recent public disclosures.
Leadership & Governance
Urgent.ly was founded by Matt Booth, who has played a central role in shaping its technology-driven approach to roadside assistance. The leadership team has emphasized modernization of legacy roadside models, scalability through software, and enterprise partnerships as core elements of its strategic vision. Governance and executive composition have evolved over time in response to public market requirements and subsequent financial restructuring.
Key executives publicly associated with the company include:
- Matt Booth – Founder and Chief Executive Officer
- Tim Neal – Chief Financial Officer (reported in prior SEC filings)
- Michael Woods – Chief Operating Officer (reported in company disclosures)
Information regarding the current composition of the board of directors and executive team varies across sources; where inconsistencies exist, data is inconclusive based on available public sources.