Victoria's Secret & Co. VSXY

Company Overview

Victoria’s Secret & Co. (VSCO) is a specialty retailer focused on women’s intimate apparel, beauty, sleepwear, and related accessories, operating primarily within the global apparel and specialty retail industries. The company designs, sources, markets, and sells products under a portfolio of well-known consumer brands, with revenue driven predominantly through direct-to-consumer channels and branded retail stores.

The company’s primary business lines include Victoria’s Secret, PINK, and Adore Me, which together address different demographic and lifestyle segments within the women’s apparel market. VSCO serves a broad customer base ranging from young adults to mature consumers, with a strategic emphasis on brand-led merchandising, vertically integrated design and sourcing, and a hybrid physical–digital retail model. Victoria’s Secret & Co. traces its origins to the Victoria’s Secret brand founded in 1977 and operated for decades as part of L Brands, Inc., before becoming an independent, publicly traded company following a spin-off completed in 2021.