WD-40 Company WDFC

WDFC Company Overview

WD-40 Company is a U.S.-based consumer products company best known for developing and marketing maintenance, cleaning, and specialty chemical products used in household, industrial, automotive, and commercial applications. The company operates primarily within the consumer packaged goods and specialty chemicals industries, with its core revenue driven by multi-purpose maintenance products sold under the WD-40 Multi-Use Product brand. Additional product categories include homecare and cleaning products, hand cleaners, lubricants, degreasers, bike maintenance products, and industrial specialty solutions.

The company’s portfolio includes brands such as WD-40 Specialist, 3-IN-ONE, GT85, Lava, and Solvol. WD-40 Company serves consumers, maintenance professionals, industrial users, and automotive markets through retail, e-commerce, and industrial distribution channels. A key strategic advantage is the global recognition and longevity of the WD-40 brand, which has established strong customer loyalty and broad international distribution. Founded in 1953 as Rocket Chemical Company in San Diego, California, the business originally developed corrosion prevention products for aerospace applications before commercializing WD-40 for consumer and industrial use. The company later changed its name to WD-40 Company in 1969 as the flagship product became its dominant commercial identity.