Wyndham Hotels & Resorts, Inc. WH

Company Overview

Wyndham Hotels & Resorts, Inc. is one of the world’s largest hotel franchising companies, operating primarily in the hospitality and lodging industry. The company focuses on franchising hotel brands across the economy, midscale, and upscale segments, as well as providing hotel management services in select markets. Wyndham’s business model is predominantly asset-light, generating the majority of its revenue from recurring franchise fees, royalty fees, and ancillary services rather than owning real estate.

The company’s primary revenue drivers are franchise royalties, marketing and reservation system fees, and licensing fees associated with its portfolio of globally recognized brands. Wyndham serves hotel owners, developers, and operators rather than end consumers directly, positioning itself as a partner that provides brand recognition, distribution, and operational support. The company traces its roots to the original Wyndham hotel brand founded in 1981 and evolved significantly through acquisitions and brand expansions before being spun off as an independent, publicly traded company in 2018 following the separation from Wyndham Worldwide Corporation.