Company Overview

Water Ways Technologies Inc. is a Canadian-based agricultural technology company focused on providing smart irrigation and water management solutions. The company operates primarily in the precision agriculture and agricultural infrastructure industries, delivering customized irrigation projects designed to improve crop yields while optimizing water and fertilizer usage. Its business model centers on project-based engineering, procurement, and implementation rather than mass manufacturing, which differentiates it from large irrigation equipment producers.

Founded in 2013, Water Ways evolved from an irrigation project integrator into a global provider of turnkey agricultural water solutions. The company leverages Israeli-developed irrigation expertise, particularly in drip and micro-irrigation systems, and applies this knowledge to projects in emerging and water-stressed agricultural markets. Its strategic positioning emphasizes flexibility, crop-specific solutions, and the ability to execute projects in regions with limited irrigation infrastructure.

Business Operations

Water Ways generates revenue primarily through irrigation project design, equipment supply, installation, and after-sales support. Its operations focus on customized solutions that integrate irrigation systems, fertigation, control units, and water conveyance infrastructure. The company does not rely on proprietary manufacturing at scale but sources components from established global suppliers, enabling capital-efficient operations and adaptability to local market requirements.

The company operates through its wholly owned subsidiary Water Ways Irrigation Ltd., which serves as the main operating entity. Projects are executed across multiple jurisdictions, often in collaboration with local partners, distributors, or agricultural enterprises. Revenue is largely project-based, with payments tied to milestones, and is influenced by agricultural investment cycles and regional farming conditions.

Strategic Position & Investments

Water Ways’ strategic direction focuses on expanding its presence in emerging agricultural markets where irrigation penetration is low and water efficiency is critical. Growth initiatives emphasize expanding crop-specific expertise, particularly in high-value crops such as orchards, vineyards, and greenhouse agriculture. The company has highlighted an intention to increase recurring revenue through maintenance services and long-term customer relationships, though the majority of revenue remains project-driven.

Rather than pursuing large-scale acquisitions, Water Ways has prioritized organic growth and selective investments in project execution capabilities. The company has not disclosed material ownership stakes in unrelated portfolio companies, and its strategic investments are primarily internal, centered on engineering expertise, supplier relationships, and regional market development. Data inconclusive based on available public sources regarding material acquisitions beyond routine project assets.

Geographic Footprint

Water Ways is headquartered in Canada, with operational leadership and technical activities centered in Israel, reflecting the country’s established irrigation technology ecosystem. The company maintains a strong presence in Asia, Eastern Europe, and Latin America, regions where agricultural modernization and water scarcity drive demand for advanced irrigation solutions.

Projects have been reported across multiple continents, including Asia-Pacific, Europe, Africa, and South America, typically executed through local partnerships or subsidiaries. While the company does not maintain large physical offices in every market, its international footprint is defined by project deployment rather than permanent infrastructure.

Leadership & Governance

Water Ways was founded by Ohad Haber, who continues to play a central role in shaping the company’s strategic direction. Leadership emphasizes technical expertise, project discipline, and leveraging Israeli irrigation know-how to address global agricultural challenges. The governance structure reflects its status as a publicly listed Canadian company with oversight from a board of directors.

Key executives include:

• Ohad Haber – Chairman of the Board and Chief Executive Officer
• Dany Peretz – Chief Financial Officer
• Nir Becker – Chief Operating Officer
• Roy Luria – Vice President of Sales and Marketing

The leadership team’s stated focus is on sustainable growth, disciplined capital allocation, and expanding Water Ways’ role as a solutions provider rather than a commodity equipment supplier.