Company Overview

Water Ways Technologies Inc. (OTCQB: WWTIF; TSXV: WWT) is a Canadian-based agricultural technology and irrigation company focused on delivering water management solutions for agriculture and aquaculture. The company operates primarily in the micro-irrigation and precision agriculture sectors, providing irrigation system engineering, project management, equipment integration, and agricultural automation solutions. Its business activities are concentrated on supplying turnkey irrigation projects, irrigation components, and related technical services for commercial agriculture operations.

The company’s primary revenue drivers include sales and installation of irrigation systems, agricultural equipment distribution, and project-based infrastructure development for growers and agricultural enterprises. Water Ways Technologies serves customers in greenhouse agriculture, open-field farming, orchards, vineyards, and fish farming operations. The company has developed a presence in emerging and water-stressed agricultural markets where efficient irrigation systems are critical to crop productivity. Originally established through irrigation operations in Israel, the company expanded internationally through subsidiaries and distribution channels, positioning itself as a provider of integrated irrigation and water management technologies across multiple regions.

Business Operations

Water Ways Technologies conducts operations through several business units and subsidiaries involved in irrigation engineering, component manufacturing representation, and agricultural project execution. Its operations include the design and installation of precision irrigation systems such as drip irrigation, fertigation, filtration, and computerized irrigation control systems. The company also distributes irrigation products and agricultural technologies sourced from global manufacturers while integrating those systems into customer-specific agricultural projects.

The company maintains operations and commercial activities across North America, Latin America, Africa, Asia, and parts of Europe. Through subsidiaries including Irri-Al-Tal Ltd. and other regional operating entities, Water Ways Technologies executes projects ranging from greenhouse irrigation systems to large-scale agricultural water infrastructure. The company’s revenue model combines equipment sales, recurring component distribution, engineering services, and turnkey agricultural development contracts. Public filings and investor disclosures indicate that the company also participates in aquaculture-related water management systems and has pursued strategic relationships with agricultural technology suppliers and regional distributors to expand market access.

Strategic Position & Investments

Water Ways Technologies has positioned itself as a participant in the growing precision agriculture and water-efficiency market, particularly in regions facing increasing water scarcity and agricultural modernization demands. Its strategy emphasizes expansion into developing agricultural economies, growth in recurring irrigation component sales, and participation in government-supported agricultural infrastructure projects. The company has also focused on greenhouse and controlled-environment agriculture, which aligns with broader industry trends toward higher-yield and resource-efficient farming systems.

The company has pursued growth through project expansion, regional distribution agreements, and investments in agricultural technologies linked to irrigation automation and fertigation systems. Public disclosures reference ongoing efforts to strengthen operations in markets such as Ethiopia, China, Canada, and Latin America. Water Ways Technologies has also emphasized integrated agricultural solutions rather than standalone equipment sales, which provides differentiation in project execution and technical support. While the company has announced various international projects and expansion initiatives, the scale and long-term financial impact of certain projects can vary by reporting period based on contract timing and regional market conditions.

Geographic Footprint

Water Ways Technologies is headquartered in Canada, with operational roots and significant historical activity linked to Israel. The company maintains a multinational operating footprint with project execution and distribution activities across North America, South America, Africa, Asia, and parts of Europe. Its international strategy focuses largely on regions where agricultural irrigation infrastructure remains underdeveloped or where water conservation technologies are increasingly necessary.

The company has reported commercial activities in countries including Ethiopia, China, Peru, Mexico, Israel, and Canada, among others. Its operational influence is primarily tied to agricultural project delivery, irrigation system integration, and local distribution partnerships rather than large-scale manufacturing infrastructure. Water Ways Technologies’ international exposure subjects it to varying agricultural investment cycles, foreign exchange conditions, and regional infrastructure development trends.

Leadership & Governance

Water Ways Technologies is led by executives with backgrounds in irrigation technology, agricultural engineering, and international project management. The company’s leadership strategy has emphasized expansion into emerging agricultural markets, operational scalability, and the integration of precision irrigation technologies into commercial farming operations. Governance and operational oversight are conducted through executive management and the company’s board structure as disclosed in public filings and corporate materials.

Key executives include:

• Ohad Haber – Chairman and Chief Executive Officer
• Amit Haber – Chief Financial Officer
• Sharon Devir – Director
• Yehuda Baruchin – Director
• Mordechai Kadosh – Director

Leadership communications and corporate filings indicate a strategic focus on long-term agricultural water efficiency, expansion of recurring revenue streams through irrigation component sales, and continued participation in international irrigation infrastructure projects.