XPEL, Inc. XPEL

Company Overview

XPEL, Inc. is a U.S.-based automotive aftermarket products company focused on protective and appearance-enhancement solutions for vehicles and other surfaces. The company operates primarily in the automotive industry, with additional exposure to marine, architectural, and commercial applications. XPEL is best known for its paint protection film (PPF), window tint products, ceramic coatings, and related installation software and services. Its revenue is primarily generated through the sale of protective films, installation materials, software subscriptions, and training programs distributed through a global network of installers and dealers.

The company’s core business lines include Paint Protection Film, Window Films, Ceramic Coatings, and the proprietary DAP (Design Access Program) software platform, which provides installers with digitally patterned templates for vehicle film applications. XPEL serves automotive dealerships, independent installers, fleet operators, and consumers seeking vehicle preservation and customization solutions. The company was founded in 1997 and evolved from a software-oriented automotive protection business into a vertically integrated manufacturer, distributor, and service provider with international operations and a growing premium-brand presence in automotive aftermarket protection products.