Yatsen Holding Limited YSG

YSG Company Overview

Yatsen Holding Limited is a China-based beauty company focused on the development, marketing, and sale of cosmetics and skincare products. The company operates primarily in the color cosmetics and skincare industries, serving mass-market and premium consumer segments through a portfolio of proprietary brands. Its business model integrates product development, brand building, and omnichannel retail, with a strong emphasis on digital-native marketing and direct-to-consumer engagement.

The company’s primary revenue drivers are its flagship cosmetics and skincare brands, most notably Perfect Diary, alongside complementary brands such as Little Ondine, Abby’s Choice, and DR.WU (China operations). Yatsen is positioned as a data-driven, digitally native beauty group that leverages social media marketing, influencer-driven promotion, and rapid product iteration. Founded in 2016, the company grew rapidly through online channels and completed its initial public offering in the United States in 2020, marking its transition into a publicly traded multinational beauty company.