Zhihu Inc., together with its subsidiaries, operates an online content community in the People’s Republic of China. The company offers contents in various categories, including career development, science and technology, business and finance, consumer decision-making, lifestyle, entertainment, and others. It also provides Yan Selection membership program which provides premium content items, such as fictional stories and novels, other books and magazines, live and recorded lectures, and audio books. In addition, the company offers marketing services comprising online advertising services and content-commerce solutions; and content-related services, including vocational training and other content-based offering. Further, it is involved in the provision of technology, business support, consulting, and internet services, as well as holds audio-visual permit. The company was formerly known as Zhihu Technology Limited and changed its name to Zhihu Inc. in October 2020. Zhihu Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.