Company Overview

Zoomd Technologies Ltd. is a performance-based digital marketing and user acquisition company operating within the digital advertising and ad technology industries. The company provides a proprietary marketing platform that helps advertisers acquire users and drive engagement across mobile and digital channels using data-driven optimization. Its core customers are mobile app developers, brands, and digital advertisers seeking measurable return on advertising spend.

The company’s primary revenue driver is performance marketing services delivered through its proprietary technology platform, which aggregates and optimizes traffic from multiple digital media sources. Zoomd positions itself as a single-point access platform that simplifies campaign management across fragmented advertising ecosystems. Founded in 2012, the company originated in Israel and later became publicly listed on the TSX Venture Exchange, evolving from a regional mobile marketing firm into an international performance advertising provider.

Business Operations

Zoomd operates primarily through its performance marketing platform, which uses data analytics and algorithmic optimization to manage advertising campaigns across search, social, and programmatic channels. Revenue is generated largely on a performance-based pricing model, including cost-per-install and cost-per-action arrangements. The company serves advertisers across multiple verticals, with a strong historical emphasis on mobile applications.

Operations are conducted through its main operating subsidiary, Zoomd Ltd., which manages technology development, campaign execution, and client relationships. The company maintains both domestic and international operations, with campaign delivery spanning multiple global traffic sources. Public disclosures indicate reliance on third-party media suppliers and distribution partners; however, detailed long-term exclusive partnerships are not consistently disclosed, and data is inconclusive based on available public sources.

Strategic Position & Investments

Zoomd’s strategic direction has focused on scaling its proprietary technology platform, improving automation and optimization capabilities, and expanding its global advertiser base. Growth initiatives have included geographic expansion and increased investment in data analytics and machine learning tools to enhance campaign performance and margin efficiency.

The company has historically pursued selective acquisitions to broaden its technology and customer reach, including the acquisition of Boost Media Ltd. to enhance programmatic advertising capabilities. Zoomd does not report a diversified portfolio of independent operating investments; instead, its strategy centers on integrating acquired technologies directly into its core platform. Exposure to emerging sectors such as advanced programmatic advertising and AI-driven campaign optimization is disclosed, though the financial materiality of these initiatives varies by period.

Geographic Footprint

Zoomd is headquartered in Israel, with additional corporate and operational presence in Canada, where it is publicly listed. The company reports serving customers across North America, Europe, Asia-Pacific, and Latin America, reflecting a globally distributed advertising footprint rather than region-specific revenue concentration.

International operations are primarily sales- and service-oriented, supported by centralized technology and campaign management. While Zoomd reports meaningful activity across multiple continents, the company does not consistently disclose granular revenue breakdowns by country, and detailed regional contribution data is inconclusive based on available public sources.

Leadership & Governance

Zoomd was founded by Oded Vardi, who has played a central role in shaping the company’s product-led and performance-driven strategy. Leadership emphasizes operational efficiency, measurable outcomes for advertisers, and disciplined capital allocation as a publicly traded company.

Key executives include:

• Oded Vardi – Chief Executive Officer
• Lior Gantz – Chief Financial Officer
• Amit Bohbot – Chief Technology Officer
• Ronen Agassi – Vice President of Sales

The company is governed by a board of directors consistent with TSX Venture Exchange requirements, with oversight focused on compliance, financial reporting, and strategic execution.