Reddit’s Debut & Next Steps

by Jim Nelson
By Jim Nelson

One of the biggest stories circling around the market this week was the debut of Reddit (RDDTshares on the NYSE.

Its shares shot up once trading officially began on Thursday afternoon, sending its market cap near $11 billion. They have since retracted but are still seeing a flood of volume.

So, why is this such a big deal? After all, it wasn’t the largest IPO of the year so far. In fact, it wasn’t even the largest IPO this week — a title belonging to Astera Labs (ALAB).

Reddit is in the spotlight simply because of what it is — a social network. It functions a bit differently from others, however.

Its execs fancy terms like “user owned” and “user driven.” That sounds good. But the truth doesn’t necessarily match up with those ideals.

While users were able to participate in the IPO, the largest owners include the Newhouse family, the owner of Conde Nast, Chinese internet company Tencent and Sam Altman.

Yep, that Altman. You’ll recall he runs OpenAI and had a falling out — then falling in — with his old board of directors.

Click here to see full-sized image.

 

That brings me to the second erroneous phrase — “user driven.”

This one is closer to the truth. But it might not be for long. At least, that’s not how CFO Drew Vollero sees its path to growth.

He told Barron’s this week that one major way to grow sales will be from selling its users comments to developers of large language models, or LLMs.

Essentially, he sees about $66 million in annual sales coming from selling users’ discussions to AI developers.

It might need every dollar of that too. The company reported just $804 million in 2023 revenue in its SEC filings — all from advertising. For a currently $7.6 billion company, it needs that AI growth to keep investors interested.

Around Weiss, there are a few mixed opinions on this newest publicly traded social media platform. Weiss Ratings, of course, currently lists it as “unrated.” That’s standard protocol for companies hitting the market for the first time.

Our ratings rely on data and lots of it, which there simply isn’t enough of yet.

We’ll certainly continue to watch Reddit as it continues trading. And you’ll certainly hear more about it from our editors over the next several weeks and months.

Speaking of which, here’s what those editors had to say this week …

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Enjoy your weekend,

Jim Nelson
Managing Editor, Weiss Ratings Daily

About the Contributor

Income expert with more than a decade’s worth of experience with recommending the sale of options and purchase of dividend stocks in financial publications. He is the associate editor of our Weekend Windfalls service and manages several of our other publications.

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