The Clorox Company CLX

Company Overview

The Clorox Company is a U.S.-based multinational consumer products company that manufactures and markets cleaning, household, lifestyle, and professional products. The company operates primarily in the consumer staples sector, with activities spanning household cleaning, disinfecting, water filtration, food products, personal care, and natural lifestyle categories. Its portfolio includes widely recognized brands such as Clorox bleach and disinfecting products, Glad trash bags and food storage products, Hidden Valley dressings and sauces, Burt’s Bees personal care products, Kingsford charcoal, Fresh Step cat litter, and Brita water filtration systems.

The company’s primary revenue drivers are branded consumer products sold through mass retail, grocery, club, e-commerce, and professional channels. Clorox has historically positioned itself around category leadership in cleaning and household products, supported by strong brand recognition, broad retail distribution, and recurring consumer demand. Founded in 1913 as the Electro-Alkaline Company in Oakland, California, the business initially focused on liquid bleach production before expanding through acquisitions, product diversification, and international growth into a broad consumer packaged goods enterprise.