New Oriental Education & Technology Group Inc. EDU

EDU Company Overview

New Oriental Education & Technology Group Inc. is a China-based private education company that provides educational services, test preparation, online learning, educational content, and smart learning solutions. The company operates across the broader education and consumer learning industries, with services historically centered on language training, overseas test preparation, and K–12 tutoring. Following major regulatory reforms in China’s private tutoring sector beginning in 2021, the company shifted its strategic emphasis toward non-academic tutoring, educational technology, overseas study consulting, adult education, and livestream e-commerce through its affiliated platforms. The company is publicly traded on the New York Stock Exchange under the ticker EDU and also maintains a secondary listing in Hong Kong.

The company’s principal revenue drivers include educational programs and services delivered through its learning centers and online platforms, intelligent learning systems, overseas test preparation courses, and consumer-oriented livestream commerce businesses associated with East Buy Holding Limited. New Oriental has built a strong brand presence in China through extensive physical learning center networks, longstanding recognition in English-language education, and a large student user base accumulated over decades of operation. Founded in 1993 by Yu Minhong, the company evolved from a small language training school in Beijing into one of China’s largest private education providers, adapting its business model in response to changing Chinese education regulations and shifting consumer demand.