Asure Software, Inc. ASUR

Company Overview

Asure Software, Inc. is a U.S.-based provider of cloud-based human capital management (HCM) software and services, operating primarily within the human resources technology and business services industries. The company focuses on delivering integrated solutions that support payroll processing, tax compliance, time and attendance tracking, and HR administration for small and mid-sized businesses. Its revenue is largely recurring and subscription-based, supplemented by transaction-based payroll and compliance services.

The company’s primary business lines center on its HCM Software and Payroll & Tax Services offerings, which are designed to help employers manage workforce administration while complying with complex regulatory requirements. Asure primarily serves small and mid-market employers, including businesses with distributed or hourly workforces. Its strategic positioning emphasizes a unified platform that combines software with managed services, aiming to reduce administrative burden for clients. Asure Software was founded in 1985 and originally focused on workforce scheduling applications before evolving through acquisitions and product expansion into a broader HCM and payroll platform.