Carter's, Inc. CRI

Company Overview

Carter’s, Inc. is the largest branded marketer of children’s apparel in North America, operating in the children’s apparel and retail industry. The company designs, sources, and markets clothing for babies and young children, with a focus on everyday essentials, sleepwear, and seasonal apparel. Its revenue is primarily driven by wholesale distribution to major retailers and direct-to-consumer sales through company-operated stores and e-commerce platforms.

The company’s core brands include Carter’s, OshKosh B’gosh, Skip Hop, and Little Planet, which collectively serve infants, toddlers, and young children. Carter’s is strategically positioned through strong brand recognition, long-standing wholesale relationships, and an integrated omnichannel model. Founded in 1865 as William Carter Company, the business evolved from hosiery manufacturing into children’s apparel, becoming a public company in 2003 and expanding through brand acquisitions and international licensing.