FIGS, Inc. FIGS

Company Overview

FIGS, Inc. is a U.S.-based healthcare apparel company that designs and sells premium medical apparel and related lifestyle products primarily for healthcare professionals. The company operates in the healthcare apparel and direct-to-consumer retail sectors, with a business model centered on digitally native commerce. FIGS is best known for its scrubs, outerwear, footwear, compression products, and accessories designed specifically for physicians, nurses, and other clinical professionals. Its primary revenue driver is the sale of branded medical apparel through its e-commerce platform, supported by repeat customer purchases and product expansion into adjacent categories.

The company positions itself as a premium, purpose-driven brand focused on comfort, functionality, and modern design for healthcare workers. FIGS differentiates itself through proprietary fabric technologies, a direct-to-consumer distribution strategy, and strong brand engagement within the medical community. Founded in 2013 by Heather Hasson and Trina Spear, the company initially sought to modernize traditional medical scrubs and improve apparel standards for healthcare workers. FIGS expanded rapidly through online sales growth and brand marketing initiatives before completing its initial public offering in 2021.