Company Overview

Forrester Research, Inc. (Nasdaq: FORR) is a U.S.-based research and advisory company that provides market research, consulting, data, and events focused on technology, customer experience, digital transformation, cybersecurity, marketing, and business strategy. The company primarily serves large enterprises, government organizations, technology vendors, and business leaders seeking guidance on technology adoption, operational strategy, and customer engagement. Its core revenue drivers include subscription-based research services, consulting engagements, executive advisory offerings, and conferences and events.

Founded in 1983 by George F. Colony in Cambridge, Massachusetts, Forrester evolved from a technology-industry research publisher into a broader enterprise advisory firm serving both business and technology executives. The company expanded its capabilities through acquisitions, including the acquisition of SiriusDecisions in 2018, which strengthened its position in B2B sales, marketing, and product advisory services. Forrester is recognized for proprietary frameworks and methodologies such as the “Forrester Wave” vendor evaluations and customer experience research, which have become influential tools within enterprise technology procurement and strategy planning.

Business Operations

Forrester operates primarily through integrated research, consulting, and event-driven advisory services. Its principal business activities include subscription research products, strategic consulting, certification and executive programs, and live or digital events. Revenue is largely recurring through annual research subscriptions sold to enterprises and institutions. The company organizes its offerings around client roles and functions, including technology leaders, cybersecurity professionals, customer experience executives, marketers, and B2B sales organizations. The integration of SiriusDecisions expanded its expertise in revenue operations and B2B growth strategy.

The company serves clients across North America, Europe, and Asia-Pacific through direct sales and advisory operations. Forrester maintains proprietary research databases, analyst networks, benchmarking tools, and intellectual property frameworks that support its advisory model. Operations are supported by consulting professionals, industry analysts, and data specialists. While the company does not operate large manufacturing or infrastructure assets, its value proposition is built around intellectual capital, enterprise relationships, and subscription-based research platforms. Public filings identify global enterprise customers, technology providers, and public-sector organizations as key client categories.

Strategic Position & Investments

Forrester’s strategic direction centers on expanding recurring subscription revenue, increasing cross-selling among enterprise clients, and strengthening its role as a strategic advisor in digital transformation, AI adoption, cybersecurity, and customer experience management. The company has emphasized integrated research and consulting offerings that align technology investment decisions with business outcomes. Recent strategic initiatives have included investments in digital delivery capabilities, AI-related research coverage, and platform enhancements intended to improve client engagement and retention.

A major milestone in Forrester’s expansion strategy was the acquisition of SiriusDecisions, which significantly broadened its B2B advisory and go-to-market capabilities. The company continues to position itself competitively against global advisory firms and research providers by leveraging proprietary methodologies, analyst expertise, and recurring subscription relationships. Forrester has also invested in expanding thought leadership around emerging enterprise technologies, including artificial intelligence, automation, cloud computing, cybersecurity resilience, and digital customer engagement. Public disclosures indicate ongoing efforts to improve operational efficiency while maintaining investment in high-demand research domains.

Geographic Footprint

Forrester is headquartered in Cambridge, Massachusetts, and operates across multiple international regions, including North America, Europe, and Asia-Pacific. The company maintains offices and business operations in major commercial and technology markets, serving multinational corporations and regional enterprises. The majority of revenue historically has originated from the United States, though international operations remain an important component of growth strategy and enterprise client support.

The company’s market presence extends across global industries including financial services, healthcare, telecommunications, government, retail, manufacturing, and technology. Through research subscriptions, consulting engagements, and digital events, Forrester supports organizations in numerous countries without relying heavily on physical operational infrastructure. Its international influence is driven primarily by enterprise advisory relationships, analyst coverage, and globally distributed research services.

Leadership & Governance

Forrester’s leadership team combines long-standing company executives with operational and financial leadership focused on subscription growth, client retention, and enterprise advisory expansion. Founder George F. Colony has remained influential in shaping the company’s research-driven culture and strategic direction. Corporate governance is overseen by a board of directors and executive leadership team responsible for operational execution, financial management, and long-term growth initiatives.

Key executives include:

• George F. Colony – Chairman of the Board and Chief Executive Officer
• Christopher Finn – President and Chief Operating Officer
• Steven P. Peltzman – Chief Financial Officer
• Sharyn Leaver – Chief Research Officer
• Lisa Riley – Chief Customer Officer

Leadership communications and public filings emphasize client-centric strategy, recurring revenue growth, operational discipline, and continued investment in technology and research capabilities. Governance practices and executive responsibilities are disclosed through SEC filings, annual reports, and investor communications.