Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Forrester Research, Inc. is a global independent research and advisory firm that provides insights, data, and consulting services to business and technology leaders. The company operates primarily in the technology research, management consulting, and market intelligence industries, serving enterprises seeking to improve customer experience, digital strategy, technology adoption, and business performance. Its core offering centers on subscription-based research complemented by consulting engagements and executive events.
The company’s primary revenue drivers include Research, Consulting, and Events, with subscription research representing the largest and most recurring source of revenue. Forrester serves senior executives across technology, marketing, customer experience, security, and strategy functions, with a client base that includes large enterprises, government organizations, and technology vendors. Founded in 1983, Forrester has evolved from a technology-focused research publisher into a broader advisory firm emphasizing data-driven insights, proprietary frameworks, and executive guidance, notably expanding its scope through acquisitions such as SiriusDecisions.
Business Operations
Forrester generates revenue primarily through its Research business, which provides ongoing access to analyst reports, proprietary models, benchmarks, and data via annual subscriptions. The Consulting business delivers project-based advisory services, including strategy development, customer experience transformation, and technology roadmap planning, often leveraging Forrester’s proprietary research. The Events business includes in-person and virtual conferences designed to convene executives around key industry themes and Forrester research.
Operations are conducted across both domestic and international markets, with research and consulting delivery supported by analysts and advisors globally. Key operating units include Forrester Research, Forrester Consulting, and the integrated SiriusDecisions research and advisory offerings, which focus on sales, marketing, and product management alignment. Data inconclusive based on available public sources regarding any current joint ventures beyond wholly owned subsidiaries.
Strategic Position & Investments
Forrester’s strategic direction emphasizes deepening subscription relationships, expanding consulting attach rates, and integrating data, research, and advisory services into unified client offerings. A major strategic milestone was the acquisition of SiriusDecisions in 2019, which expanded Forrester’s reach into B2B sales, marketing, and product strategy and remains a central component of its go-to-market strategy.
The company continues to invest in emerging areas such as customer experience (CX) measurement, digital transformation, AI and automation strategy, and cybersecurity and risk research. Forrester positions itself as differentiated through proprietary frameworks (such as CX indices and technology waves) and an emphasis on actionable guidance rather than vendor-sponsored analysis. No material minority investments have been publicly disclosed in recent SEC filings.
Geographic Footprint
Forrester Research is headquartered in North America, with its principal executive offices in Cambridge, Massachusetts. The company maintains a significant presence across Europe and Asia-Pacific, supporting multinational clients through regional research, consulting, and sales teams.
Its market presence spans North America, Europe, and Asia-Pacific, with clients in over 20 countries. International operations contribute a meaningful portion of revenue, though the United States remains the largest single market. Forrester’s global footprint supports both local market insight and cross-border advisory engagements for multinational enterprises.
Leadership & Governance
Forrester was founded by George F. Colony, who continues to play a central role in shaping the company’s long-term vision and research-driven culture. Leadership emphasizes independence, analytical rigor, and long-term client relationships, with governance aligned to maintaining credibility and objectivity in research.
Key executives include:
- George F. Colony – Founder, Chairman, and Chief Executive Officer
- Michael A. Doyle – Chief Financial Officer
- Chris Gardner – Chief Research Officer
- Stephanie Balaouras – Chief Research Officer, Customer Experience (Data inconclusive based on available public sources regarding current title scope)
The leadership team collectively focuses on disciplined growth, subscription retention, and expanding Forrester’s relevance in rapidly evolving technology and business landscapes.