Forrester Research, Inc. FORR

Company Overview

Forrester Research, Inc. (Nasdaq: FORR) is a U.S.-based research and advisory company that provides market research, consulting, data, and events focused on technology, customer experience, digital transformation, cybersecurity, marketing, and business strategy. The company primarily serves large enterprises, government organizations, technology vendors, and business leaders seeking guidance on technology adoption, operational strategy, and customer engagement. Its core revenue drivers include subscription-based research services, consulting engagements, executive advisory offerings, and conferences and events.

Founded in 1983 by George F. Colony in Cambridge, Massachusetts, Forrester evolved from a technology-industry research publisher into a broader enterprise advisory firm serving both business and technology executives. The company expanded its capabilities through acquisitions, including the acquisition of SiriusDecisions in 2018, which strengthened its position in B2B sales, marketing, and product advisory services. Forrester is recognized for proprietary frameworks and methodologies such as the “Forrester Wave” vendor evaluations and customer experience research, which have become influential tools within enterprise technology procurement and strategy planning.