Primis Financial Corp. FRST

Company Overview

Primis Financial Corp. (NASDAQ: FRST) is a U.S. bank holding company headquartered in McLean, Virginia, operating primarily through its wholly owned banking subsidiary, Primis Bank. The company provides commercial banking, consumer banking, mortgage banking, treasury management, and digital banking services. Primis primarily serves small and medium-sized businesses, professionals, consumers, and municipal clients across selected markets in the Mid-Atlantic and Southeastern United States. Its revenue is primarily generated through net interest income from lending activities, alongside non-interest income from mortgage banking, service fees, and other financial products.

The company traces its origins to Southern National Bancorp of Virginia, Inc., which rebranded to Primis Financial Corp. in 2021 as part of a broader strategic repositioning focused on technology-enabled banking and operational efficiency. Primis has emphasized a streamlined banking model combining traditional relationship banking with digital capabilities. Public filings and investor communications identify its strategic positioning around efficiency, scalable technology infrastructure, and targeted commercial banking growth in attractive regional markets.