Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Goosehead Insurance, Inc. is an independent insurance agency specializing in personal lines insurance distribution in the United States. The company operates in the insurance brokerage and financial services industry, focusing primarily on home, auto, flood, and umbrella insurance policies sourced from a broad network of third‑party insurance carriers. Goosehead does not underwrite insurance risk; instead, it generates revenue through commissions and fees tied to policy sales and renewals.
The company was founded in 2003 by Mark Jones and Robyn Jones with the objective of modernizing the traditional insurance agency model through technology, centralized service, and a scalable franchise structure. Goosehead went public in 2018, listing its shares on the NASDAQ under the ticker GSHD. Its strategic positioning centers on a capital‑light franchise model, a technology‑enabled service platform, and long‑term recurring revenue from policy renewals.
Business Operations
Goosehead operates through two primary business segments: Corporate and Franchise. The Corporate segment consists of company‑owned agencies where licensed agents are employees, and Goosehead retains the majority of commissions and service fees. The Franchise segment includes independently owned franchise agencies that leverage Goosehead’s carrier access, technology platform, branding, and centralized service infrastructure in exchange for franchise fees and a share of commissions.
The company’s operations are supported by proprietary technology platforms that manage customer relationship management, quoting, policy servicing, and renewal workflows. Goosehead maintains relationships with dozens of national and regional insurance carriers, enabling agents to offer competitive pricing and coverage options. All revenue is derived from commission income and franchise-related fees tied to insurance policies placed with third‑party insurers.
Strategic Position & Investments
Goosehead’s strategy emphasizes organic growth through aggressive franchise expansion, continued hiring within its corporate agency channel, and increased productivity from existing agents. The company prioritizes long‑term, recurring revenue growth by focusing on personal lines policies with high renewal rates and low customer churn. Investments are directed toward technology development, data analytics, and centralized service capabilities designed to reduce agent administrative burden and improve customer retention.
Historically, Goosehead has relied more on organic expansion than large-scale acquisitions. Any acquisitions have been limited and primarily aimed at expanding agency presence or talent rather than entering new insurance verticals. The company remains focused on the personal lines insurance market and has not materially diversified into underwriting, commercial insurance, or non‑insurance financial services.
Geographic Footprint
Goosehead’s operations are concentrated entirely within the United States, with licensed agents operating in the vast majority of U.S. states. The company’s headquarters is located in Texas, and it maintains centralized service and support functions that serve agents and customers nationwide.
While Goosehead does not have international operations or foreign subsidiaries, its nationwide footprint gives it exposure to diverse regional insurance markets across the South, Midwest, West, and Northeast. All revenue is generated domestically, and the company has no disclosed plans for international expansion based on available public filings.
Leadership & Governance
Goosehead is led by its co‑founder, who continues to shape the company’s long‑term strategy and operating philosophy. The leadership team emphasizes disciplined growth, agent productivity, and maintaining alignment between corporate and franchise stakeholders. Governance is overseen by a board of directors composed of company executives and independent members with experience in finance, insurance, and public company oversight.
Key executives include:
- Mark Jones – Chief Executive Officer and Co‑Founder
- Robyn Jones – President and Chief Operating Officer
- Chris Osborne – Chief Financial Officer
- Matt Killingsworth – Chief Information Officer
- Paul Brown – Chief Legal Officer and Corporate Secretary
Management’s strategic vision centers on building a scalable, technology‑driven insurance distribution platform with predictable, recurring cash flows and long‑term franchise partner alignment.