NRC Health NRC
Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Ask Irving AI About NRC
Get to know the stock you’re researching through a simple conversation. Ask Irving about its Weiss rating, financial health, dividends, and potential risks — right from the stock page.
Get answers about this stock. Instantly.
Ask about the company’s financial health and its Weiss Safety, Reward, and Risk Ratings, with answers grounded in Weiss Ratings data.
Understand the numbers behind the rating.
Explore profits, cash flow, valuation, and dividends. Ask follow-up questions without leaving the stock page.
Put the stock’s strengths and risks in context.
Look beyond a single number. Explore rating changes and company trends to better understand the stock’s outlook.
Company Overview
NRC Health, legally known as National Research Corporation, is a U.S.-based healthcare analytics and patient experience company that provides data-driven solutions to healthcare providers and health systems. The company operates primarily in the healthcare technology and healthcare services industries, focusing on patient engagement, patient satisfaction measurement, reputation management, and consumer intelligence. NRC Health’s offerings are designed to help hospitals, health systems, physician groups, and other healthcare organizations improve care experiences, strengthen patient loyalty, and comply with regulatory and reimbursement requirements tied to patient experience metrics.
The company’s primary revenue drivers include subscription-based recurring services related to healthcare experience management, survey and analytics platforms, and consulting solutions. NRC Health is known for its consumer-centric “Human Understanding” platform, which integrates patient feedback, demographic data, and behavioral analytics to help healthcare organizations personalize engagement strategies. Founded in 1981 and headquartered in Lincoln, Nebraska, the company evolved from a healthcare survey research provider into a broader SaaS-oriented healthcare experience and insights platform serving healthcare organizations across the United States.
Business Operations
NRC Health generates most of its revenue through recurring subscription contracts and long-term service agreements with healthcare providers. Its operations are centered around solutions for patient experience measurement, healthcare consumer insights, employee engagement analytics, and reputation management. The company organizes its offerings around healthcare experience improvement platforms and related analytics services rather than highly diversified industrial segments. Key solution categories include patient and caregiver feedback systems, digital rounding tools, survey administration, transparency and ratings platforms, and predictive analytics products used by hospitals and integrated delivery networks.
The company primarily operates in the United States, though some services and analytics capabilities support healthcare organizations with broader international affiliations. NRC Health controls proprietary healthcare consumer databases, benchmarking tools, and experience analytics technologies that form the foundation of its competitive positioning. The business has historically expanded through platform development and targeted acquisitions, including the acquisition of MDX Medical, Inc., which strengthened its patient engagement and digital communication capabilities. NRC Health also maintains strategic relationships with healthcare systems and provider networks that use its benchmarking and experience-management solutions at enterprise scale.
Strategic Position & Investments
NRC Health’s strategic direction has focused on expanding recurring SaaS revenue, deepening healthcare consumer intelligence capabilities, and integrating patient engagement technologies into a unified experience platform. The company has emphasized long-term growth through investment in predictive analytics, digital engagement tools, and data interoperability designed to help healthcare organizations improve patient retention and satisfaction outcomes. Its strategic positioning is tied closely to increasing industry demand for value-based care, consumer transparency, and patient-centered healthcare delivery.
The company has invested in technologies that combine survey data, patient preferences, demographic insights, and behavioral analytics into actionable healthcare intelligence. NRC Health’s “Human Understanding” framework represents a core strategic initiative intended to differentiate the company from traditional healthcare survey vendors. The company’s investments have also included enhancements to cloud-based analytics infrastructure and consumer data platforms. Public disclosures indicate a continued focus on healthcare personalization, digital engagement, and enterprise-scale healthcare analytics rather than diversification into unrelated sectors.
Geographic Footprint
NRC Health is headquartered in Lincoln, Nebraska, and its primary operational footprint is concentrated in the United States healthcare market. The company serves hospitals, physician groups, health systems, and healthcare organizations across numerous U.S. regions, including large integrated delivery networks and academic medical centers. Its solutions are used by healthcare providers in urban, regional, and community-based markets nationwide.
While NRC Health does not maintain the same level of international operational breadth as multinational healthcare technology firms, its analytics and engagement platforms support organizations with international affiliations and broader healthcare networks. The company’s market influence is strongest in North America, particularly among U.S. hospitals seeking patient experience benchmarking and compliance support tied to federal healthcare quality programs.
Leadership & Governance
NRC Health operates under a leadership structure that combines healthcare services expertise, technology management, and long-term governance continuity. The company has historically emphasized patient-centered healthcare transformation and consumer-informed care strategies as core components of its corporate philosophy. Public company filings and investor materials indicate a governance focus on recurring revenue growth, healthcare innovation, and long-term client relationships.
Key executives include:
- Mike Hays – Chief Executive Officer
- Kevin R. Karas – Chief Financial Officer
- Helen Hrdy – Chief Human Resources Officer
- Jennifer Baron – Chief Product Officer
- Trent Green – Chief Revenue Officer
The company was founded by Michael D. Hays, who has played a significant role in shaping NRC Health’s long-term strategic vision and healthcare consumer engagement philosophy. Governance oversight is conducted through its board of directors and executive leadership team in accordance with public company reporting standards disclosed in SEC filings and annual reports.