Oddity Tech Ltd. ODD

ODD Company Overview

Oddity Tech Ltd. is a consumer technology company operating in the beauty and personal care industry, with a focus on digitally native brands built on proprietary data science and artificial intelligence capabilities. The company develops, markets, and sells beauty and wellness products directly to consumers, primarily through online channels. Its core revenue is driven by product sales across cosmetics, skincare, and hair and body wellness, supported by a technology platform designed to personalize product recommendations and accelerate product development.

The company’s primary brands are IL MAKIAGE, a cosmetics brand known for its AI-driven shade-matching technology, and SpoiledChild, a science-backed hair and skin wellness brand. Oddity Tech positions itself as a “beauty tech” platform rather than a traditional consumer packaged goods company, emphasizing first-party data, algorithmic product matching, and rapid product iteration. Founded in 2013 in Israel, the company evolved from a traditional e-commerce cosmetics business into a technology-centric consumer platform and completed an initial public offering in 2023, becoming publicly listed on Nasdaq under the ticker ODD.