Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Oddity Tech Ltd. is a consumer technology company operating in the beauty and personal care industry, with a focus on digitally native brands built on proprietary data science and artificial intelligence capabilities. The company develops, markets, and sells beauty and wellness products directly to consumers, primarily through online channels. Its core revenue is driven by product sales across cosmetics, skincare, and hair and body wellness, supported by a technology platform designed to personalize product recommendations and accelerate product development.
The company’s primary brands are IL MAKIAGE, a cosmetics brand known for its AI-driven shade-matching technology, and SpoiledChild, a science-backed hair and skin wellness brand. Oddity Tech positions itself as a “beauty tech” platform rather than a traditional consumer packaged goods company, emphasizing first-party data, algorithmic product matching, and rapid product iteration. Founded in 2013 in Israel, the company evolved from a traditional e-commerce cosmetics business into a technology-centric consumer platform and completed an initial public offering in 2023, becoming publicly listed on Nasdaq under the ticker ODD.
Business Operations
Oddity Tech operates through two primary business units: IL MAKIAGE and SpoiledChild, both of which generate revenue through direct-to-consumer online sales. IL MAKIAGE focuses on color cosmetics, particularly foundation products, leveraging proprietary computer vision and machine learning models to match customers with personalized shades. SpoiledChild concentrates on ingestible and topical products targeting hair growth, skin health, and anti-aging, combining clinical research with consumer data analytics.
The company’s operations are predominantly digital, with e-commerce platforms, centralized fulfillment, and in-house marketing and analytics capabilities. Oddity Tech controls proprietary technology infrastructure, including data pipelines, AI models, and customer engagement systems. While sales are primarily direct-to-consumer, the company maintains limited physical retail and experiential touchpoints to support brand awareness. Its subsidiaries include Oddity Labs, which supports research, product development, and data science initiatives.
Strategic Position & Investments
Oddity Tech’s strategic direction centers on scaling its technology platform to support multiple global beauty and wellness brands. Growth initiatives include expanding existing brands into new product categories, increasing customer lifetime value through personalization, and launching additional brands developed internally. The company has emphasized disciplined capital allocation, prioritizing organic growth and platform development over large-scale acquisitions.
Investment has been directed toward proprietary AI, computer vision, and data science capabilities, as well as clinical testing and formulation research. Oddity Labs functions as a centralized innovation hub supporting brand expansion and new product development. The company has stated that emerging technologies such as machine learning–driven formulation, predictive analytics, and automated customer diagnostics are core to its long-term competitive advantage.
Geographic Footprint
Oddity Tech is headquartered in Israel, with significant operational and commercial presence in the United States, which represents its largest market by revenue. The company also maintains offices and personnel across Europe, supporting technology development, marketing, and corporate functions. Research and development activities are primarily based in Israel, reflecting the country’s technology ecosystem.
The company serves customers across North America, Europe, and select international markets through cross-border e-commerce. While its brands are globally accessible online, market penetration and marketing investments remain most concentrated in the United States, with gradual international expansion guided by digital demand signals rather than physical retail infrastructure.
Leadership & Governance
Oddity Tech was co-founded by Oran Holtzman, who has played a central role in shaping the company’s technology-driven strategy and direct-to-consumer focus. The leadership team emphasizes a data-centric operating model, vertical integration, and long-term brand building supported by proprietary technology rather than third-party platforms.
Key executives include:
- Oran Holtzman – Chief Executive Officer and Co-Founder
- Shiran Holtzman – Chief Product Officer and Co-Founder
- Lindsay Drucker Mann – Chief Financial Officer
- Sharon Galper Gross – Chief Marketing Officer
The company is governed by a board of directors with experience across consumer brands, technology, and public company oversight, aligning management incentives with long-term shareholder value creation.