On Holding AG ONON

Company Overview

On Holding AG is a Swiss premium sportswear company focused on performance running footwear, apparel, and accessories. The company operates within the global athletic footwear and sports apparel industry and is best known for its proprietary cushioning technology and performance-oriented product design. Founded in 2010 in Switzerland, On has expanded from a niche running brand into a broader premium sportswear platform serving performance runners, outdoor consumers, fitness participants, and lifestyle customers. The company trades publicly on the New York Stock Exchange under the ticker ONON.

The company’s primary revenue driver is premium athletic footwear, particularly running shoes incorporating its CloudTec cushioning system and Speedboard technology. Apparel and accessories represent a smaller but growing portion of revenue. On positions itself as a premium innovation-led brand competing against larger global athletic companies through product engineering, athlete partnerships, sustainability initiatives, and direct consumer engagement. The company initially gained traction in European running communities before expanding internationally through specialty retail channels, direct-to-consumer commerce, and strategic athlete endorsements including partnerships with professional tennis player Roger Federer.