Company Overview

On Holding AG is a Swiss premium sportswear company focused on performance running footwear, apparel, and accessories. The company operates within the global athletic footwear and sports apparel industry and is best known for its proprietary cushioning technology and performance-oriented product design. Founded in 2010 in Switzerland, On has expanded from a niche running brand into a broader premium sportswear platform serving performance runners, outdoor consumers, fitness participants, and lifestyle customers. The company trades publicly on the New York Stock Exchange under the ticker ONON.

The company’s primary revenue driver is premium athletic footwear, particularly running shoes incorporating its CloudTec cushioning system and Speedboard technology. Apparel and accessories represent a smaller but growing portion of revenue. On positions itself as a premium innovation-led brand competing against larger global athletic companies through product engineering, athlete partnerships, sustainability initiatives, and direct consumer engagement. The company initially gained traction in European running communities before expanding internationally through specialty retail channels, direct-to-consumer commerce, and strategic athlete endorsements including partnerships with professional tennis player Roger Federer.

Business Operations

On Holding AG organizes operations primarily around the development, marketing, distribution, and sale of athletic footwear, apparel, and accessories. The company reports revenue across geographic regions including EMEA, Americas, and Asia-Pacific markets, with growing direct-to-consumer sales through e-commerce platforms and branded retail stores complementing wholesale distribution. Footwear remains the dominant contributor to revenue, while apparel has been identified in company filings and investor materials as a strategic growth category.

The company controls several proprietary technologies, including its CloudTec cushioning platform, Helion superfoam materials, and Speedboard propulsion technology integrated into many shoe models. Manufacturing is primarily outsourced to third-party suppliers concentrated in Asia, consistent with industry practices. On maintains strategic partnerships with elite athletes, sporting organizations, and retailers globally. The company also collaborates with materials innovators and sustainability-focused suppliers to develop recycled and lower-emission products, including initiatives related to circular footwear systems and bio-based materials.

Strategic Position & Investments

On’s strategic direction centers on premium brand expansion, product innovation, direct-to-consumer growth, and international market penetration. The company has invested heavily in research and development, digital commerce infrastructure, and flagship retail locations in key metropolitan markets. Management has also emphasized increasing penetration in apparel and lifestyle categories while maintaining performance credibility in running and outdoor sports.

A notable strategic relationship includes collaboration with Roger Federer, who became both an investor and brand partner and contributed to the development of the company’s tennis product category. On has also expanded into elite-level competition footwear and performance apparel to compete more directly in global athletic markets. Sustainability remains a major investment area, including the company’s “Cyclon” subscription-based recyclable running shoe program and continued investment in lower-impact manufacturing technologies and materials. Public disclosures indicate continued focus on scaling global operations while preserving premium pricing and brand positioning.

Geographic Footprint

On Holding AG is headquartered in Zurich, Switzerland, and operates across major international markets including North America, Europe, and Asia-Pacific. The company has established a significant presence in the United States, which has become one of its largest and fastest-growing markets based on public financial disclosures. Products are distributed through a mix of specialty retailers, sporting goods chains, department stores, e-commerce channels, and company-operated retail locations.

The company maintains operational and commercial offices in multiple countries and sells products in dozens of markets worldwide. Its wholesale and direct-to-consumer operations span major urban and athletic markets across Europe, China, Japan, Australia, and the Americas. International expansion has been supported through localized marketing, athlete partnerships, and investment in regional distribution capabilities.

Leadership & Governance

On Holding AG was founded by former athlete Olivier Bernhard together with David Allemann and Caspar Coppetti. The company’s leadership philosophy has consistently emphasized innovation-led growth, premium brand positioning, sustainability integration, and long-term global expansion. Governance structures follow Swiss corporate governance standards and public company reporting requirements following the company’s NYSE listing in 2021.

Key executives include:

• Martin Hoffmann – Co-CEO and Chief Financial Officer
• Marc Maurer – Co-CEO
• David Allemann – Executive Co-Chairman and Co-Founder
• Caspar Coppetti – Executive Co-Chairman and Co-Founder
• Olivier Bernhard – Innovation Leader and Co-Founder
• Alex Griffin – Chief Commercial Officer
• Britt Olson – Chief People Officer

Information in this overview is based on publicly available disclosures including SEC filings, annual reports, investor presentations, exchange filings, and reporting from major financial and business publications. Where operational or strategic details vary across public disclosures, information has been limited to consistently reported facts.