Perion Network Ltd. PERI

Company Overview

Perion Network Ltd. is a global digital advertising technology company that provides solutions for brands and publishers to plan, execute, and optimize advertising across multiple digital channels. The company operates within the digital advertising and marketing technology industries, with a focus on data-driven, performance-oriented advertising formats. Perion’s core offerings span display, video, connected TV (CTV), and social media advertising, designed to deliver measurable outcomes for advertisers while enhancing monetization for publishers.

Founded in 1999 and headquartered in Israel, Perion initially focused on search monetization technologies before evolving into a broader, multi-channel advertising platform. Over time, the company expanded through organic development and acquisitions, building differentiated capabilities in high-impact ad formats and real-time optimization. In recent years, Perion has strategically reduced its reliance on search advertising and repositioned itself around brand and performance advertising solutions, reflecting structural changes in the digital advertising ecosystem.