Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Perion Network Ltd. is a global digital advertising technology company that provides solutions for brands and publishers to plan, execute, and optimize advertising across multiple digital channels. The company operates within the digital advertising and marketing technology industries, with a focus on data-driven, performance-oriented advertising formats. Perion’s core offerings span display, video, connected TV (CTV), and social media advertising, designed to deliver measurable outcomes for advertisers while enhancing monetization for publishers.
Founded in 1999 and headquartered in Israel, Perion initially focused on search monetization technologies before evolving into a broader, multi-channel advertising platform. Over time, the company expanded through organic development and acquisitions, building differentiated capabilities in high-impact ad formats and real-time optimization. In recent years, Perion has strategically reduced its reliance on search advertising and repositioned itself around brand and performance advertising solutions, reflecting structural changes in the digital advertising ecosystem.
Business Operations
Perion generates revenue primarily through its Display Advertising, Video & CTV Advertising, and Social Media Advertising business segments. These segments are delivered through proprietary platforms and subsidiaries such as Undertone, Vidazoo, and MakeMeReach, which provide high-impact creative formats, programmatic video solutions, and social advertising optimization, respectively. The company earns revenue mainly from advertising spend managed on behalf of brands and agencies, as well as from publisher monetization arrangements.
Historically, Perion also operated a Search Advertising segment through CodeFuel, which monetized search traffic in partnership with major technology platforms. This business was divested in 2023, marking a significant shift in Perion’s revenue mix and operational focus. Following this divestiture, Perion’s operations are concentrated on scalable, privacy-aware advertising technologies, with an emphasis on AI-driven targeting, creative optimization, and cross-channel measurement.
Strategic Position & Investments
Perion’s strategic direction centers on growth in high-impact advertising formats, CTV, and data-driven performance solutions that are less dependent on third-party cookies. The company has invested in proprietary optimization technology and artificial intelligence to improve campaign performance and differentiate its offerings in a competitive ad tech landscape. Its strategy emphasizes premium publisher relationships and direct brand engagement rather than commoditized ad inventory.
Key strategic investments include the acquisitions of Undertone, Vidazoo, and MakeMeReach, which collectively expanded Perion’s capabilities in rich media, video, and social advertising. The divestiture of CodeFuel reflects a deliberate reallocation of capital toward higher-growth and higher-margin advertising segments. Perion continues to evaluate emerging formats such as CTV and advanced video advertising as central pillars of its long-term growth strategy.
Geographic Footprint
Perion operates globally, with corporate headquarters in Israel and significant operational presence in North America and Europe. The United States represents the company’s largest market, driven by relationships with major brands, advertising agencies, and premium publishers. Additional offices and teams are located across Western Europe and other international markets to support global campaign execution.
Through its subsidiaries and platforms, Perion serves advertisers and publishers across multiple continents, enabling cross-border advertising campaigns at scale. While revenue is concentrated in developed digital advertising markets, the company maintains an international footprint that supports expansion and diversified customer engagement.
Leadership & Governance
Perion is led by an experienced executive team with deep expertise in digital media, technology, and advertising. The leadership’s strategic vision emphasizes disciplined capital allocation, technological differentiation, and long-term value creation through measurable advertising outcomes and operational efficiency.
Key executives include:
- Doron Gerstel – Chief Executive Officer
- Tal Jacobson – Former Chief Executive Officer and Board Member
- Elad Tzubery – Former Chief Financial Officer