SBIG Holdings, Inc. SBIG

SBIG Company Overview

SpringBig Holdings, Inc. is a U.S.-based software and marketing technology company focused primarily on the regulated cannabis industry. The company provides customer relationship management (CRM), loyalty, digital communications, and consumer engagement solutions to dispensaries and cannabis brands through a subscription-based software platform. SpringBig operates within the broader sectors of cannabis technology, SaaS, retail marketing automation, and data-driven customer engagement. Its core revenue drivers include recurring SaaS subscription fees, customer messaging services, loyalty program tools, and analytics offerings used by cannabis retailers and multi-state operators.

The company was founded in 2012 and later became publicly traded through a business combination transaction that resulted in the formation of SpringBig Holdings, Inc. as the listed entity on Nasdaq under the ticker SBIG. SpringBig developed its position by focusing on compliance-oriented marketing tools tailored to cannabis operators navigating fragmented state-by-state regulations. Its platform integrates promotional messaging, rewards programs, consumer analytics, and point-of-sale connectivity, giving dispensaries tools to improve retention and repeat purchasing behavior in a highly regulated retail environment.