Company Overview

SpringBig Holdings, Inc. is a U.S.-based software and marketing technology company focused primarily on the regulated cannabis industry. The company provides customer relationship management (CRM), loyalty, digital communications, and consumer engagement solutions to dispensaries and cannabis brands through a subscription-based software platform. SpringBig operates within the broader sectors of cannabis technology, SaaS, retail marketing automation, and data-driven customer engagement. Its core revenue drivers include recurring SaaS subscription fees, customer messaging services, loyalty program tools, and analytics offerings used by cannabis retailers and multi-state operators.

The company was founded in 2012 and later became publicly traded through a business combination transaction that resulted in the formation of SpringBig Holdings, Inc. as the listed entity on Nasdaq under the ticker SBIG. SpringBig developed its position by focusing on compliance-oriented marketing tools tailored to cannabis operators navigating fragmented state-by-state regulations. Its platform integrates promotional messaging, rewards programs, consumer analytics, and point-of-sale connectivity, giving dispensaries tools to improve retention and repeat purchasing behavior in a highly regulated retail environment.

Business Operations

SpringBig generates revenue primarily through recurring software subscriptions and usage-based messaging services delivered to cannabis dispensaries, brands, and retail chains. The company’s platform supports SMS marketing campaigns, loyalty and rewards systems, customer segmentation, personalized promotions, and analytics capabilities. Its operations are largely concentrated in North America, particularly in U.S. states with legal medical or adult-use cannabis markets. The company’s software is integrated with multiple cannabis retail point-of-sale systems, which supports interoperability across dispensary networks and improves customer data tracking capabilities.

The company operates principally as a single business focused on cannabis retail engagement technology rather than through diversified industrial segments. Key operational assets include its proprietary CRM and marketing automation platform, consumer loyalty infrastructure, and large cannabis consumer engagement database. SpringBig has maintained strategic technology integrations with retail software providers and cannabis operators to strengthen adoption and retention. Public disclosures also indicate the company has pursued partnerships and integrations designed to improve compliance management, customer targeting, and retail analytics within regulated cannabis environments.

Strategic Position & Investments

SpringBig’s strategic direction has centered on expanding recurring SaaS revenue, increasing wallet share among existing dispensary customers, and deepening integration with cannabis retail ecosystems. The company has emphasized scalable software infrastructure and consumer engagement tools as cannabis markets mature and competition among dispensaries increases. Its positioning is tied closely to the demand for compliant direct-to-consumer marketing in regulated cannabis markets, where traditional advertising channels are often restricted.

A notable strategic transaction was the acquisition of Leafbuyer Technologies, Inc., which expanded SpringBig’s customer base, consumer reach, and retail marketing capabilities. The company has also invested in enhancing analytics functionality, loyalty tools, and customer personalization features intended to improve dispensary retention and purchasing frequency. Emerging areas of focus include data-driven retail intelligence, automated campaign optimization, and enhanced omnichannel engagement tools tailored for cannabis operators and brands.

Geographic Footprint

SpringBig is headquartered in Florida, United States, and its operations are primarily concentrated across legal cannabis markets in North America. The company serves dispensaries and cannabis brands in numerous U.S. states where cannabis has been legalized for medical or recreational use. Its customer base includes independent dispensaries as well as larger multi-state operators operating across multiple regulated jurisdictions.

The company’s operational influence is strongest in the United States, though its platform capabilities are applicable to broader regulated retail sectors. Public filings and investor materials indicate that SpringBig’s market presence tracks closely with the expansion of legalized cannabis markets across regions including the Western United States, Midwest, Northeast, and Southern United States. International exposure appears limited compared with larger global software providers, with available public data indicating a predominantly U.S.-focused operational footprint.

Leadership & Governance

SpringBig’s leadership team has historically emphasized growth through recurring software revenue, customer retention, and consolidation within cannabis retail technology. The company’s governance structure follows public company standards established after its Nasdaq listing, with executive leadership focused on scaling platform adoption and navigating regulatory complexity in the cannabis sector.

Key executives identified through public filings and company disclosures include:

• Jeffrey Harris – Chief Executive Officer
• Armen Asadorian – Founder and Chairman
• Shea Guinn – Chief Financial Officer
• Andrew Putnam – Chief Technology Officer

Leadership communications and public statements have consistently emphasized data-driven customer engagement, long-term recurring revenue growth, and strengthening technology integrations within the regulated cannabis retail ecosystem.