Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
comScore, Inc. is a publicly traded data analytics and measurement company that provides cross-platform audience measurement, consumer behavior analytics, and media planning insights. The company operates primarily within the digital media measurement, advertising analytics, and market research industries, serving clients across television, digital publishing, streaming, advertising, and enterprise analytics sectors.
comScore’s core business focuses on measuring and analyzing how consumers engage with media across devices and platforms, including linear television, connected TV, digital, and mobile. Its primary customers include advertisers, media companies, agencies, marketers, and publishers seeking standardized audience measurement and campaign performance data. The company is positioned as an independent measurement provider, emphasizing neutrality and large-scale behavioral data. comScore was founded in 1999 under the name Media Metrix and rebranded as comScore in 2007, expanding its capabilities over time through technology development and acquisitions, most notably the integration of television measurement assets.
Business Operations
comScore generates revenue primarily through subscription-based analytics and measurement services delivered via its proprietary platforms. The company operates through two primary business segments: Digital Measurement Solutions and TV & Cross-Platform Measurement, which collectively provide audience metrics, advertising effectiveness data, and consumer insights across media channels.
The company maintains proprietary data assets derived from large-scale consumer panels, census-level digital measurement, and advanced analytics technologies. A significant portion of its business includes long-term contracts with media companies and advertisers in the United States, supplemented by international operations. comScore expanded its television measurement capabilities through the acquisition of Rentrak, integrating set-top box and smart TV data into its cross-platform offerings. The company operates through wholly owned subsidiaries and does not publicly report material joint ventures.
Strategic Position & Investments
comScore’s strategic direction centers on delivering unified cross-platform measurement that aligns digital, linear TV, and connected TV metrics. Growth initiatives focus on improving measurement accuracy, expanding addressable advertising analytics, and supporting industry-standard currencies for media buying. The company continues to invest in privacy-compliant data collection and analytics technologies as consumer data regulations evolve.
A cornerstone of its strategy was the acquisition of Rentrak, which strengthened comScore’s position in television and box office analytics and enabled broader adoption of its cross-platform measurement framework. comScore has also invested in product modernization and cloud-based analytics infrastructure to support scalability and real-time insights. Public disclosures indicate no material equity investments outside its core operating subsidiaries.
Geographic Footprint
comScore is headquartered in North America, with its corporate headquarters located in Reston, Virginia. The company maintains a strong operational presence in the United States, which represents the majority of its revenue and customer base.
Internationally, comScore operates across Europe, Latin America, and parts of the Asia-Pacific region, providing media measurement services tailored to local market standards. Its global footprint supports multinational media companies and advertisers seeking consistent audience measurement across regions, though international markets contribute a smaller share of total revenue compared to the U.S.
Leadership & Governance
comScore is led by an executive team with experience in media, data analytics, and technology-driven businesses. The company emphasizes operational discipline, product innovation, and restoring industry trust following prior regulatory and governance challenges. Leadership communications consistently highlight transparency, data integrity, and standardized measurement as core strategic priorities.
Key members of the leadership team include:
- Jon Carpenter – Chief Executive Officer
- Susan L. Vobejda – Chief Financial Officer
- Sarah Hofstetter – President
- Bill Livek – Vice Chairman
- Serge Matta – Chief Data Officer
The company operates under a board-led governance structure aligned with public company standards and regulatory requirements.