comScore, Inc. SCOR

Company Overview

comScore, Inc. (NASDAQ: SCOR) is a media measurement, analytics, and data services company that provides audience, advertising, and consumer behavior insights across television, digital, streaming, and theatrical markets. The company operates within the media analytics, advertising technology, and market intelligence industries, serving broadcasters, advertisers, agencies, publishers, streaming platforms, and film studios. Its primary revenue drivers include audience measurement products, cross-platform media analytics, campaign planning and attribution services, and syndicated data offerings used for advertising transactions and media planning.

The company is known for its cross-platform measurement capabilities that combine census-level digital data, television viewership information, and consumer behavioral analytics. comScore was founded in 1999 and grew through the expansion of digital audience measurement services and acquisitions that broadened its television and media analytics capabilities. Over time, the company evolved from a digital-centric analytics provider into a broader cross-platform measurement company focused on helping clients evaluate audience engagement and advertising effectiveness across multiple media channels.