Company Overview

Table Trac, Inc. (OTCQX: TBTC) is a gaming technology company that develops and supplies casino management systems and related software solutions for the casino and hospitality industries. The company primarily serves Native American and commercial casinos, providing systems that integrate slot accounting, player tracking, loyalty management, reporting, marketing, and operational analytics. Its core revenue drivers include sales and licensing of its casino management platform, hardware integration, installation services, and recurring maintenance and support contracts.

The company’s principal platform, CasinoTrac, is designed to provide casino operators with real-time operational oversight and customer management capabilities. Table Trac has positioned itself as a smaller, specialized provider focused on customizable and scalable systems for regional and tribal gaming properties that may seek alternatives to larger enterprise gaming technology vendors. Founded in the mid-1990s and headquartered in Minnetonka, Minnesota, the company evolved from a casino systems provider into a broader gaming technology platform business with recurring software and service revenue components.

Business Operations

Table Trac conducts its operations primarily through the development, installation, and support of its proprietary casino information and management systems. Its main business activities center on the CasinoTrac ecosystem, which integrates slot machine accounting, player loyalty programs, marketing automation, cashless and promotional systems, kiosk connectivity, and reporting functions for casino operators. Revenue is generated through software licensing, system installation, hardware sales, recurring maintenance agreements, and ongoing technical support services.

The company’s operations are concentrated primarily in the United States, particularly within tribal gaming markets, although it has also supported installations in selected international and Caribbean gaming jurisdictions based on public disclosures. Table Trac controls its proprietary software architecture and system integrations internally, which allows it to tailor deployments for casino clients with varying regulatory and operational requirements. Publicly available filings indicate that the company has historically relied more on direct customer relationships and long-term service agreements than on large-scale acquisitions or extensive joint venture structures. Data inconclusive based on available public sources regarding material joint ventures or significant international subsidiaries.

Strategic Position & Investments

Table Trac’s strategic direction has centered on expanding recurring software and maintenance revenue while enhancing product functionality for casino operators seeking integrated data management and player engagement tools. The company has invested in extending the capabilities of the CasinoTrac platform, including mobile functionality, player loyalty enhancements, kiosk integration, and operational analytics intended to improve casino floor efficiency and customer retention. Public disclosures also indicate ongoing investment in software upgrades and compliance-oriented functionality to meet evolving gaming regulatory standards.

Unlike larger gaming technology providers that pursue broad consolidation strategies, Table Trac has historically emphasized organic growth through system deployments and customer retention within regional gaming markets. The company’s competitive positioning is tied to customizable implementations, customer support, and relatively flexible deployment structures for small and mid-sized casino operators. Data inconclusive based on available public sources regarding large-scale acquisitions, venture investments, or ownership of significant non-core portfolio companies.

Geographic Footprint

Table Trac is headquartered in Minnetonka, Minnesota, and its primary operating footprint is within the United States gaming market. The company’s customer base has historically included tribal and commercial casinos across multiple U.S. states with legalized gaming operations. Public company disclosures and industry materials also reference selected deployments in the Caribbean and other limited international jurisdictions.

The company’s international exposure appears modest relative to larger multinational gaming technology firms, with the majority of operational influence and revenue generation tied to North American gaming properties. Its market presence is concentrated in regional casino operators rather than large global integrated resort groups. Data inconclusive based on available public sources regarding the precise percentage breakdown of domestic versus international revenue.

Leadership & Governance

Table Trac’s leadership structure has historically reflected its founder-led operating model, with senior executives maintaining long-term involvement in product development and customer operations. The company’s governance approach has emphasized operational continuity, proprietary technology ownership, and long-term customer relationships within the gaming industry. Public filings, including disclosures in SEC Form 10-K and related corporate filings, identify a relatively lean executive structure compared with larger publicly traded gaming technology companies.

• Chad Hoehne – Chairman, Chief Executive Officer, and President
• Cindy Hoehne – Chief Financial Officer and Secretary

Publicly available information indicates that leadership strategy has focused on disciplined growth, recurring service revenue, and continued enhancement of the company’s proprietary casino systems platform. Data inconclusive based on available public sources regarding a broader executive bench beyond officers formally disclosed in regulatory filings.