TKO Group Holdings, Inc. TKO

Company Overview

TKO Group Holdings, Inc. is a global sports and entertainment company that owns and operates premier live event and media properties. Formed in 2023 through the combination of World Wrestling Entertainment, Inc. and Endeavor Group Holdings’ combat sports assets, the company operates primarily in the sports entertainment and professional combat sports industries. TKO’s core business is the production, promotion, and monetization of live events and branded content distributed through broadcast, digital, and direct-to-consumer platforms.

The company’s primary revenue drivers include media rights agreements, live event ticket sales, sponsorships, merchandising, and licensing. Its key assets are Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), which together provide year-round global content with established fan bases. TKO’s strategic advantage lies in the scale and consistency of its live programming, strong intellectual property portfolios, and long-term media partnerships. WWE was founded in 1952 and evolved from a regional wrestling promotion into a global entertainment brand, while UFC was founded in 1993 and grew into the leading mixed martial arts organization; both were brought under a single corporate structure following Endeavor’s acquisition of WWE and subsequent spin-off into TKO.