It’s not hard to get hooked on a mobile game. Remember the frenzy around popular titles like Candy Crush, Farmville or Angry Birds?
Now imagine being able to make real money from playing them. I could see that incentive taking the popularity of games like these into the stratosphere.
And that’s exactly what messenger and social media giant Telegram is hoping for.
See, Telegram recently launched a blockchain called Toncoin (TON, “B-”). And it’s using in-app games plus the allure of earning crypto to pull new users into the ecosystem.
If you already have a Telegram account, it’s as easy as pressing a few buttons.
My colleague Dr. Bruce Ng already broke down another game coin opportunity on Telegram, Hamster Kombat, yesterday.
Today, I want to tell you of another airdrop opportunity on Telegram called Catizen (CATI, Not Yet Rated). And this isn’t just another in-app game. It is revolutionizing the web3 landscape on Telegram.
Telegram and Web3: A Perfect Match
Web3 is the next stage of internet evolution.
Right now, in web2, users like you and I may generate most of the content we interact with. But it’s all controlled by big tech companies, such as Google and Meta (META). That centralization of control comes with security and censorship concerns.
Web3 on the other hand, will focus on privacy and decentralization by utilizing blockchain technology. It aims to deliver a data-driven user interface that delivers a unique experience to every user.
And that is what Catizens can bring to Telegram, propelling it from mere messenger app to a front-runner of the web3 revolution.

This integration isn't just a minor upgrade. It's a game-changer. Think of it as giving Telegram a superpower — new capabilities that are set to transform how we interact with apps and games.
Realizing the true impact of this is eye-opening. Think back to when Facebook saw a surge in in-app games in 2008 or when WeChat transformed into a multifaceted platform in 2018.
In short, with the integration of blockchain technology, Telegram users can seamlessly transition into the blockchain world without ever leaving the app. It’ll make the web3 and blockchain world insanely more accessible … all without needing any crypto knowledge.
And it’ll bring Telegram’s massive 900 million monthly active users along for the ride.
What is Catizen?
Think of Catizen as a platform within a platform.
That’s because it’s not just a game. It’s a hub for all things gaming on Telegram, using the power of the Toncoin ecosystem to offer a seamless, web3-enabled experience.
Imagine a Steam-like ecosystem within Telegram, where you can discover, download and play many games. That’s what Catizen is aiming for.
And it’s well on its way to that goal! In just the three months since its launch, Catizen has already racked up impressive numbers — 20 million registered users and a whopping $12 million in revenue.

This isn't just beginner's luck. It's a testament to Catizen's unique approach and the fertile ground that Telegram provides for such innovations.
And it’s nowhere near as big as Catizen intends to grow. By 2025, developers aim for 100 million registered users and 25 million monthly active users. That would bring in serious revenue through in-app purchases, app store fees, ad dollars and more.
It’s a big vision, but they’re ready to make it happen.
And I see four strengths that, to me, could take them there and make Catizen the golden child of Telegram’s in-app game ecosystem …
- Production Quality: Unlike many web3 games that often feel like hastily thrown-together experiments, Catizen boasts high production values. The game is visually appealing and engaging and offers a seamless user experience that rivals traditional mobile games. This no doubt is partly why Catizen boasts the fastest-growing revenue and user base in web3.

- Founder's Expertise: The brains behind Catizen aren't newbies. With over five years of experience building successful games on platforms like WeChat and Facebook, these founders know what it takes to create a hit. Their deep understanding of the gaming industry and the nuances of these social platforms gives Catizen a significant edge.
- Web3 Integration: With integrated wallets, in-app purchases and the ability to support the popular stablecoin Tether (USDT), Catizen simplifies the complex world of blockchain for the average user. This makes it easy for anyone to dive into web3, no Ph.D. in blockchain technology needed.
- Scalability and Monetization: With a rapidly growing user base and solid monetization strategies, Catizen is more than just a fleeting trend. It's built to scale, with plans to launch a software development kit and game engine that will allow other developers to create and distribute games on Telegram more efficiently … with Catizen at the center of it all.

So, how can you as an investor benefit from this revolutionary GameFi opportunity?
The answer is easily … and for free!
Airdrop: How to Earn CATI Tokens
CATI is the token that will power the Catizen development ecosystem.
To earn these coveted tokens, players must dive into the Catizen game and run a virtual cat café to collect vKITTY currency. By levelling up their cats and linking their Toncoin wallets, players can qualify for the airdrop.

It’s that easy. And hopefully fun! Engaging in social quests and daily check-ins can enhance your potential CATI token rewards.
In short, the more you play and progress in the game, the more CATI tokens you’re likely to receive in the airdrop.
And the best part is that you don’t have to pay a cent to do so. It’s all free. All you need is the Telegram app which you can download from the app store.
If you already have a Telegram account, just click this link and press Play for airdrop.

The game will guide you in obtaining your initial cats. The more cats you collect — and the rarer the breed — the quicker you earn points and improve your ranking, determining the size of the airdrop you receive.

You'll also need a Toncoin-supported software wallet to handle transactions and receive your airdrop. If you don't have one, Catizen will help you set one up, or you can download one like Tonkeeper from the app store.
So, if you want to get in on the web3 revolution, get playing. That way, you can rack up those CATI tokens for free.
Best,
Mark Gough