 |
| By Jordan Chussler |
Today is National Laundry Day. And while that sounds as exciting as doing a load of whites, it’s relevant to what investors should be focusing on with their portfolios.
That’s because — as the economy and market continue to teeter between Federal Reserve interest rate hikes, slipping corporate earnings, still-elevated inflation and fears of recession — resilient sectors like consumer staples continue to hold their ground.
Of the S&P 500’s 11 sectors, utilities, healthcare and consumer staples were among the top five performers over the past month, showing gains of 8.8%, 8.15% and 6.01%, respectively.
So what does this have to do with National Laundry Day?
Consumer Wants Vs. Consumer Needs
People need electricity. People need medicine. And people need laundry detergent. Lots and lots of laundry detergent.
Click here to see full-sized image.
And as with any consumer staple product, America has its favorite brands of detergent, the top two of which have something in common.
Both are manufactured by Proctor & Gamble (PG), which receives a “B-” rating from Weiss.
Click here to see full-sized image.
The stock was upgraded to “Buy” territory at the end of January due to its performance during periods of high market volatility — something to look for in a stock amid the market conditions we’ve seen all year long.
Shares are up 19% over the past six months and up 8.77% in the past month.
The 186-year-old company pays a dividend that yields 2.42% at current prices. It’s a Dividend Aristocrat, too, so buy-and-hold investors can expect that yield to increase over time.
This kind of investment isn’t just about laundry detergent. Proctor & Gamble is the sort of company that perfectly aligns with the safety-oriented strategies our Weiss editors and analysts have been stressing over the past year.
And this week, we have other ideas that fit the bill …
If you’re worried about banking failures, Weiss Ratings founder Dr. Martin Weiss has more bad news: a major blunder and significant overreach by the Federal Reserve, with its newest program, FedNow.
How to Play AI’s Powerful Rise
AI thought leaders believe the technology might be dangerous if left unchecked. However, AI is a generational opportunity for investors, and Pulitzer Prize winner Jon Markman says that makes this ETF a “Buy.”
More than $900 billion in deposits have flowed out of banks since the Fed began to raise interest rates in March of last year. Senior Analyst Sean Brodrick reports on how this is the root of the banking liquidity crisis.
The Hard Truth Behind SVB’s Failure
Amid the ongoing banking crisis, Startup Investing Specialist Chris Graebe discusses why the poster child for this catastrophe — Silicon Valley Bank — ultimately failed.
4 Index-Leveraged ETFs for Ongoing Volatility
Quantitative easing and quantitative tightening now play a dominant role in dictating the market’s direction. According to Senior Editor Tony Sagami, these four ETFs capitalize on that.
Until next time,
Jordan Chussler
Managing Editor
Weiss Ratings Daily
